You tube & using Online Video In Your Marketing - Part 1

Posted by writer | You tube & using Online Video In Your Marketing - Part 2 »

What if I told you that by adding one more element to your marketing efforts, you can potentially;

- Increase your traffic by at least 20%
- Increase your search engine rankings significantly
- Increase your outreach and visibility significantly
- Increase your brand value significantly
- Make your customer interactions much more direct and personal

What would you say? That special something has a tested ROI of at least 150%. Yep, you’ve guessed it - I’m talking about videos. Yes, videos! We’ve all heard of Youtube and other such video sharing sites.

Whenever we’re working, researching or doing just about anything, we turn to Google. Its ironic how much we use it. Its almost like our lifeline. NOW IMAGINE this: the size of Youtube in terms of daily page views is DOUBLE that of Google. Can you believe that? Its pretty awesome, isn’t it?

The numbers of viewers and regular users of video online are massive to say the least. This crowd is averaging an age of 30 years and has people from all age, gender and location demographics. Half of the videos are watched on video sharing sites, and the other half are watched on other people’s blogs and websites.

I want this to be an important part of every marketing campaign that I see. You have to leverage the power of videos for your launch and see how it amplifies your sales. Depending on how well you execute it, you should be able to see measurable increases in your bottom-lines. This is a very powerful medium of communication so use it well. Some pointers:

1- The key here is to produce good quality videos. Make sure its something others would want to share with their friends. Make sure it is interesting enough to make them want to watch through it. It shouldn’t be too long. Make it short and crisp. Keep the file size to a maximum of 100 MB.

2- If you are launching a product; make how-to videos and propose your product as a solution. How-to videos are the fastest growing category of online videos. Make sure you add good descriptions and relevant tags to your videos.

3- Once you have made videos, integrate them into your social marketing campaign, your Facebook profile, your MySpace page, your blogs. your website and other content sharing sites.

4- Place your videos in multiple video sharing and content sharing sites. This will increase your search engine rankings. Make sure your videos have their own consistent personality and voice.

5- Having a video in your website will increase its search rankings as well, compared to those sites that do not have videos. The algorithms that are run give weight to rich content. So add your videos to your main company website as well.

6- If you have a website or blog that attracts good traffic, embed your videos there and set them to auto-play. In this way the video traffic will increase, subsequently increasing its visibility amongst your market. You can create short videos or infomercials that are quick to produce and can add value to your branding efforts. Whenever anything in your site or about your product requires clarification, explain it to them in the form of videos.

7- Use Tube Mogul to upload your video to multiple video sharing sites at the same time. Its a free site that distributes your content for you and provides you with accurate stats regarding your videos. These stats are useful for measuring the effect and value of your videos to your overall business. So, its great for tracking your videos and your competitors videos as well. You can also monitor comments and ratings on your videos by viewers.

When you’re building your launch strategies, make sure you have a solid plan of how you can leverage videos to your advantage. Different people use this tool in different ways for their business, so it all depends on what you’re selling and what industry you are in. Good luck and happy shooting.


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