Facebook 3 - Promoting your business

Posted by writer | You tube & using Online Video In Your Marketing - Part 1 »

Gone are the days of traditional marketing. The strength of your Facebook presence is going to define how effectively you can promote your business, products, events or services to your market. Remember, Facebook is just the tool - you are the marketer who has to get it right.

Since we have already talked about Facebook profiles, groups and pages in our previous post, lets just quickly go through the fourth important element in promoting your business - the Social Ads. These are additional paid branding options within Facebook, to allow you to reach a wider network and reinforce your branding.

These ads can be shown based on your specific demographic and keyword requirements. It is an incredibly cost effective channel for marketing to niche segments based on pay per click (or view) modalities. Spots are given based on bids so make sure your bids aren’t too low, or you may risk losing to competitors. Because of its excessively focused placement, it is bound to get great traffic to your sites. You can make these ads interesting by adding a picture and tagline that will appeal to your market

Get yourself some ad spots before the big market players jump in with their endlessly deep pockets.


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