Event marketers catching up to twitter using Twitzu

Posted by writer | Send out Video Invitations for your events »

While some people are finding it extremely difficult to understand what to do with twitter, others are coming up with actually good use-cases. I was wondering why people aren’t using twitter as a quick and informal RSVP system for their private gigs, turns out Twitzu makes it even easier.


Twitzu is an application with which allows you to create event pages for your events, whether it’s a small meetup or a massive party; and send the invitation to your Twitter followers. The real value is that people from your community or social groups can actually RSVP immediately with just a click. All they have to do is click the yellow RSVP button and you’ll get a notification.

Personally, I think Twitzu can work better for smaller scale events and meetups, provided that your contacts are Twitter users. Some people ask why they can’t just send out the message via Twitter. Well they can if they want to, the benefit Twitzu adds is that you can have a simple event page with the details of the event and venue. And it also has that auto RSVP processing built into it which is a great time-saver. So, if you can’t fit the entire invitation in 160 characters and spend the time to process the replies, use Twitzu instead.

Another good thing is that it shows a list of all of the people attending. So if someone you have invited is curious to find out who else is coming, he or she can simply look at the event page to find out. How much simpler can it get. They can even send twitter messages to other attendees to discuss plans for attending.

Does this remind you of little kids in a classroom passing along notes on a small piece of paper - hushed and secretly, “going to the game?”, “who else is coming?”, “Jane’s going to be there as well”. I don’t mean to mock at Twitter - all I’m saying is that building systems that people are already used to or familiar with in real life is the way to go with social apps.

The less you ask people to shift away from how they like to work, the more the customer-base you will have. Twitter, apparently, isn’t all too different from real-life, and hence using it for sending invites is just a natural next step for our events.


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