Creating online social media campaigns

Posted by writer | 10 reasons why every company should host virtual events »

Event marketing using social media tools is about creating the right campaigns that have the maximum impact. Social media and networking channels offer a lot of flexibility in crafting out our messages just the way we want to. You can measure the impact and reactions of your messages and adjust your campaigns accordingly.

You can also add mental and emotional triggers to make your campaigns most effective. This helps people make the buy-no-buy decision quicker.

I came across a social marketing tool that claims to help us create online social media campaigns with ease. Its called Shoutlet. It helps in creating the content, distributing it to the right audiences and in measuring the results of the campaign in real time. Quite a handful, I’d say.

Shoutlet has some big companies, like ebay, in their client list already. Its a cost effective tool for serious businesses who want to reach out to their markets in a more organized manner.

Their standard edition is for $299/month - which may be a bit costly for startup services and one-person shops. But if you are organizing huge events and could benefit from their campaing development and outreach plans, then its a sureshot way of helping yourself build hype before launch.

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