Blogging about your event

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Blogging is one of the most defining inventions of our time. While there are thousands of blogs that are just used as personal journals or ways to rant and vent; useful and meaningful blogs have a strong presence as well.

Its amazing how different people hold separate opinions, have individual preferences, perceive things differently, have their own ways of expression, and think with unique mindsets. Its amazing how much variety there is in human personalities. Its amazing how societal and other external factors influence our perspectives. Its amazing how two poets would always come up with different lines, even if they are writing on a similar topic. Human psyche and behavior amazes me. I have heard that close to 50% of all searches in Google are new word combinations or phrase structures which is astounding if you consider the number of searches each day.

Thats when the power of blogs as a means of transferring one persons thoughts, experiences, opinions, knowledge to the rest of the world at a just a click of button becomes so immense. Its a remarkable medium of conveying messages to your audiences in a meaningful, personalized and rich manner. This is why whenever I come across someone who shrugs and says “oh I don’t know about blogging for my business, I’m not much of a writer”, I just can’t help but feel bad for them. You’re selling to people online, you are putting up online advertisements and banners in different websites, but you can’t blog? I often question the thought process behind such an attitude if working online, do these people honestly think they can compete online today with little more than a product, service & a sales pitch? If you can’t write, hire someone to write it for you. If you’re busy, get someone else involved. But if theres ONE sure way of communicating directly with your audiences and customers in an open channel that builds a list of names into a community of buyers, its through blogging. It tells a story, paints the inside picture, creates a personalized feel and introduces people who may never, ever meet you to who you are and what you or your company stands for. If someone isn’t getting the least thrilled by reading your blog, he/ she’s probably not your target market or your blog is not providing value or insight to them.

One of the best approaches of starting blogs is finding your own special niche and focusing on it until you become an authority in that area. Authoritative blogs command a higher presence level and have greater number of followers (readers).

If you are marketing events, then writing about the events in the pre-launch phase, is one of the best ways of keeping your prospects in the loop, all the while raising the hype levels. Through your blogs you can link them off to your social networking sites and vice versa.

There are a number blogging tools and services that you can use. WordPress is definitely one of the better options out there. So go out, make a content plan, set up a blog, and start writing. Its that easy?

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