You tube & using Online Video In Your Marketing - Part 2

Posted by writer

This is a continuation of my previous post on using videos for your marketing campaign. I’m going to discuss a tool that can help you get your videos out. Traffic Geyser has been specifically designed just for improving search engine rankings and is thus a useful tool to have. If the success of your business depends on how much traffic is directed to your sites, then consider Traffic Geyser an important investment in your marketing efforts.

- it bookmarks your video submissions automatically and creates podcasts to directories

- it help increase Google rankings by increasing your visibility

- it has a wide distribution to multiple video sharing sites. Almost as soon as you upload your video here, it directs it to all these sites for you.


To get people to visit your sites after watching your videos is important to measure the success of your video campaigns. You should (whenever possible) add elements of your brand (e.g. logo) to the screen, either throughout the video (in a corner) or at the end. This helps people remember your brand. The other thing that you should almost always do is show your URL and speak it out verbally as well.

If you have made the video well, then you probably have a call to action for the viewers. This can be anything from signing up to follow you, visit your website, buy your products, become member of your online community, subscribe to your blog or spread the video to their friends.

If you can add a “cliffhanger” moment for them at the end, that may compel them to visit your site or wait anxiously for your next video. Make them interesting and interactive.

Another important thing to keep in mind is that you should add your URL to the video description as well. This is where they can easily click to visit your site and learn more about your products or services. Videos are incredibly powerful and we all need to form our own video sharing strategies and learn from each others successes.

The bottom line with an auto submission tool like traffic geyser is that it places your video onto the pages of other high pages rank video content sharing sites in one load, saving you hours if doing it for individual sites. Traffic geyser teach you how to load videos in a way that ensures the page it loads them onto is set for maximum SEO for the key words you want people to find you under.

When someone searches these keywords the video content sharing website pages (some like you tube have a base page rank of 8 ) are going to be listed well before a page on your website ever would. It stands to reason that if you load your videos onto 45 different webpages at the same time and send a few links to these pages that some of these pages will rank well for your keywords in a short period of time.

Remember these pages are not your pages that will be ranking but your video will be on them. In a sense you have hijacked these high PR pages, commandeered them placing your video in between the visitor searching your keywords and the page that ranks highly through a solid base page rank. If your video has your website address on it and your include a call to action to bring people to your site its got to be the next best thing to your own page ranking in the top spots.

I have posted videos in traffic Geyser and after firing a few links to the page from articles I post in content sharing sites that also have a high page rank. My videos have literally been appearing in the number one ranked position in Google in less than 45 minutes. This is for key phrases that would have taken months to get my own web pages into top rankings.

You tube & using Online Video In Your Marketing - Part 1

Posted by writer

What if I told you that by adding one more element to your marketing efforts, you can potentially;

- Increase your traffic by at least 20%
- Increase your search engine rankings significantly
- Increase your outreach and visibility significantly
- Increase your brand value significantly
- Make your customer interactions much more direct and personal

What would you say? That special something has a tested ROI of at least 150%. Yep, you’ve guessed it - I’m talking about videos. Yes, videos! We’ve all heard of Youtube and other such video sharing sites.


Whenever we’re working, researching or doing just about anything, we turn to Google. Its ironic how much we use it. Its almost like our lifeline. NOW IMAGINE this: the size of Youtube in terms of daily page views is DOUBLE that of Google. Can you believe that? Its pretty awesome, isn’t it?

The numbers of viewers and regular users of video online are massive to say the least. This crowd is averaging an age of 30 years and has people from all age, gender and location demographics. Half of the videos are watched on video sharing sites, and the other half are watched on other people’s blogs and websites.

I want this to be an important part of every marketing campaign that I see. You have to leverage the power of videos for your launch and see how it amplifies your sales. Depending on how well you execute it, you should be able to see measurable increases in your bottom-lines. This is a very powerful medium of communication so use it well. Some pointers:

1- The key here is to produce good quality videos. Make sure its something others would want to share with their friends. Make sure it is interesting enough to make them want to watch through it. It shouldn’t be too long. Make it short and crisp. Keep the file size to a maximum of 100 MB.

2- If you are launching a product; make how-to videos and propose your product as a solution. How-to videos are the fastest growing category of online videos. Make sure you add good descriptions and relevant tags to your videos.

3- Once you have made videos, integrate them into your social marketing campaign, your Facebook profile, your MySpace page, your blogs. your website and other content sharing sites.

4- Place your videos in multiple video sharing and content sharing sites. This will increase your search engine rankings. Make sure your videos have their own consistent personality and voice.

5- Having a video in your website will increase its search rankings as well, compared to those sites that do not have videos. The algorithms that are run give weight to rich content. So add your videos to your main company website as well.

6- If you have a website or blog that attracts good traffic, embed your videos there and set them to auto-play. In this way the video traffic will increase, subsequently increasing its visibility amongst your market. You can create short videos or infomercials that are quick to produce and can add value to your branding efforts. Whenever anything in your site or about your product requires clarification, explain it to them in the form of videos.

7- Use Tube Mogul to upload your video to multiple video sharing sites at the same time. Its a free site that distributes your content for you and provides you with accurate stats regarding your videos. These stats are useful for measuring the effect and value of your videos to your overall business. So, its great for tracking your videos and your competitors videos as well. You can also monitor comments and ratings on your videos by viewers.

When you’re building your launch strategies, make sure you have a solid plan of how you can leverage videos to your advantage. Different people use this tool in different ways for their business, so it all depends on what you’re selling and what industry you are in. Good luck and happy shooting.