Jul 28

Send out Video Invitations for your events

Posted by writer

Most people watch movies based on the anticipation built by trailers. Hollywood has mastered the art of building hype and curiosity, even for movies that end up being a waste of time and money. The trailers hit on the right emotional triggers - they give out just enough info about the movie to make us want to see it - they hide the information that adds novelty for the movie-watching experience - they copy write the words and choose the tone for maximum impact. All in all, the sneak peeks actually help us make our go-no-go decisions. Some public places…

May 19

An RSVP gone wrong.

Posted by admin

I came across an interesting invitation to an event a few months back. The online invitation process was smooth until I got to the actual RSVP page. I wanted to see who was attending to decide whether or not to go, and to my surprise it said “Guest list will only be shown to people who accept the invitation”. Er?? Yes, but I want to know who’s coming so that I can decide whether or not to accept the invite. Didn’t that occur to the person designing this process?

Maybe it did, could it have been that the promoter of the…