May 7

Are wikis useful for planning events?

Posted by admin

We have already discussed the benefits of building relationships with your customers through social media marketing. Here are some quick steps that you can follow to see how you can leverage wikis in planning and managing your events.

Is your event something in which multiple stakeholders can get together to do any of the following:
1- Planning the details of the event collaboratively: e.g. a one dish party, a group camp etc
2- Sharing knowledge, facts or any other information related to the event: e.g. mountain gearing tips before a mountain hike

If so, then wikis are a great platform where your community can…

May 6

Event Planning - how to leverage social media to build hype

Posted by writer

Using social media channels to market events is a great strategy for getting attention and building excitement around an event. It is a low-cost way to promote your events to a larger audience and build hype and fans. I tried some pre-launch marketing steps that helped me generate a lot of buzz around a live coffee talk-show at the New Port beach a while ago. I am sharing the steps with you:

Step 1: the social networking pages
It is important to understand and build the brand of your event first. What makes it different and unique? Why should people care to…