Aug 25

Have sites like WedDepot and MomentVille changed the wedding planners landscape?

Posted by writer

I was discussing with a colleague about how wedding planning has changed from what it used to be in the old days. Social media has changed the event planning landscape so much, that gone are the days when planning a wedding took months and arrangements were a headache with everybody on tenterhooks praying for everything to go without a hitch. Now all this can be done by a click; well a number of clicks to be exact but from the comfort of your home without you ever stepping out of it.

WedDepot:

I came across some interesting web 2.0 websites that…

May 12

Management qualities harnessed with social media - a recipe for success for event managers

Posted by writer

The Event Manager Blog had an interesting discussion on the qualities of good event managers. I’m just briefly going to extend that discussion with a perspective on how to marry those skills to social marketing tools and techniques in order to be the best at what you do.

Amongst the different thoughts shared by a wonderfully active Linkedin community, one caught my attention the most. James Minella summed it up nicely into 5 attributes: organization, bigger picture, multi-tasking, interpersonal skills, creativity and flexibility. Event managers who already have these skills are already a step forward, but these skills can go to…

May 5

Using social media to market Concerts

Posted by writer

I had heard about how using social media marketing tactics can massively increase the foot traffic to the concerts that we plan. We decided to give it a try for one of our concerts which turned into a raging success. We had people fly in from other cities and the event ended up with an active list of supporters who now want to turn it into a cult of concerts. I was able to compare the two approaches comprehensively and would like to share them with you.

Earlier, we spent only about 11-15% of the total budget on marketing our concerts,…