May 19

The age of content overload: how your events can stand out in the crowd

So the internet is agreeably one of the most remarkable innovations of our time, and it started out great when it went public. Fast forward to some 15+ odd years ahead and we find ourselves in a love-hate relationship of information overload. There is so much content out there, when everyone and their neighbor’s cat considers it their exclusive duty to share their perspectives on everything. It’s incredible to see how much information is out there, yet it sometimes becomes difficult to find the right info or get to the right markets effectively.

There is a paradox of interests online, people…