May 6

Event Planning - how to leverage social media to build hype

Posted by writer

Using social media channels to market events is a great strategy for getting attention and building excitement around an event. It is a low-cost way to promote your events to a larger audience and build hype and fans. I tried some pre-launch marketing steps that helped me generate a lot of buzz around a live coffee talk-show at the New Port beach a while ago. I am sharing the steps with you:

Step 1: the social networking pages
It is important to understand and build the brand of your event first. What makes it different and unique? Why should people care to…

May 4

Great events - the community power

Posted by writer

We’ve often talked about how we can make our events more successful, big or small, using online marketing methods. Although social marketing is great for driving traffic to your events, building pre-event hype; it still needs to be handled with tact. So, when you jump on this bandwagon, it is important to come with the right mindset and expectations.

Often when planning events, I’d think of myself as an attendee and plan everything from that perspective. Having a mindset which is consistent with the audience is very important in social marketing. Having the wrong expectations can result in damages to your…