How submisions to Ezine articles can help

Posted by writer

I haven’t been an active promoter of article sharing, but since we discuss social media strategies here, it is important to talk about what content sharing sites can do for your business. We market online to get to the top page ranks in Google. We want to get to the top page ranks so that we direct more traffic to our sites. We want more traffic to our sites so that we can convert more customers. We want more customers so that we can make more money.

Ezine articles can help us achieve these steps by bringing our articles to the top. It does a double placement of your articles and also provides you with readership stats of these articles. At first I was under the impression that it accepted junk content - but to my surprise, they are on the contrary very strict about the quality of content. Your articles have to be a hundred percent original and valuable to get accepted there. They have to be informative so that the readers can learn from them. You can not be too sales-pitchy - you can only add three links to your sites within the article.

The way to make the best out of Ezine articles is by creating articles with a high keyword density. Make sure you invest time in figuring out the right keyword phrases for your market and place them in these articles appropriately. With the right keywords, your chances of getting to top Google searches is going to increase. The more content you have on Ezine, the more visibility it will give to your site.

Always try to end your articles with a call to action or incentive to follow your website link. Tie this in with the rest of your marketing strategies - you will be surprised at how much traffic this alone can generate for you.

A Side note: To establish if an article is unique, all you need to do is copy a sentence from the article and search for it in Google with inverted commas on both sides, “like this”. Google will show all pages on the internet that have the exact same sentence, so if there are any results you’ll have the same article on another page somewhere.

Using “article marketing” to build credibility

Posted by writer

While article marketing may work for building credibility over time, it shouldn’t be used for one-time event promotions. In the current internet world, there is an onslaught of online content and it becomes difficult to parse through and find valid information. If you are an event manager or promoter by profession, you would want to first build credibility before expecting people to hire you or attend your events. This is a natural process also followed offline, where consultants give away free advice for gaining authority.

I would personally discourage people to write articles just to improve their search rankings or to guide traffic to their websites. While good articles lead readers to your business (through contact information or website links), it is imperative to make sure that your intentions are clear. The bonus is that if you can get insightful articles out for free distribution (through different websites) it is likely to get you credibility and clients. So I’m not advising you to dismiss it completely, but to write wisely.

We talked earlier on how to build relationships with your community, writing informative articles to people who are already interested in hearing you is one such way to invest in that relationship.
Find the right places to write to, expand the reader exposure via RSS and then put your writing skills at work. If you want, you can hire people to do the writing bit for you on freelance platforms, such as oDesk or Elance.