Jun 27

Selling products at your events? - Google Products, just do it!

Posted by writer | Using Google adwords for driving traffic to your Event page »

If you are selling products, event tickets or promotional merchandise online; then you should be listed on Google Products. When people search for products online, Google runs a keyword search in Google Products and gets the top searches on the first page (spots 1 or 11). If your products are on Google Products, you’ll get a higher ranking chance, and consequently more traffic. It is generally estimated that almost 10% of a product sites traffic comes through this channel. Which is huge, so if you haven’t listed already, make sure you do so as soon as you can. Nobody wants to miss out on those potential sales just because the target customers couldn’t find you.

Basically, its an interactive shopping service where customers can find and rate your products etc. When you are submitting your products to Google Products, make sure you write the information correctly. Add your feed with the product’s description, pictures, url, price etc. Make sure you use relevant keywords in the title and descriptions. Also, keep in mind that if your prices are good you’ll get a higher ranking - so don’t add exuberant prices without evaluating competitive sellers. The better your price the better your ratings will be and consequently the better the search rankings.

Some people recommend that you should update your feed regularly - keep changing it on a weekly or monthly basis. This brings you back up in the rankings and keeps Google from forgetting about you. When it comes to search phrases which the Google word data base recognize as representing commercial intent, results are displayed relative to recency and relevance, not authority as they are in content search. So, keep it fresh, you can assign this job to someone else if you don’t have time for it yourself.

To get started, just visit this link and follow the process: http://www.google.com/base/help/sellongoogle.html

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