Social Marketing
Send out Video Invitations for your events
Most people watch movies based on the anticipation built by trailers. Hollywood has mastered the art of building hype and curiosity, even for movies that end up being a waste of time and money. The trailers hit on the right emotional triggers - they give out just enough info about the movie to make us want to see it - they hide the information that adds novelty for the movie-watching experience - they copy write the words and choose the tone for maximum impact. All in all, the sneak peeks actually help us make our go-no-go decisions. Some public places…
Gaining visibility for your event pages
Getting the event pages up is much simpler than getting attention to it. If you have been building communities and networking properly, then you’d have long lists and followings. But for those people who don’t have such followings, its often difficult to get noticed in the crowd.
Immediate and instant attention in the online world helps get your rankings and visitor numbers up by a mark. Consistency in quality content and social networking is going to be your best bet, but if you want to try out some quick spikes in traffic then link baiting is another option.
What that means is…
Can sharing be a marketing technique?
Who would have thought a few years ago that sharing content with others would become so easy? Now we have blogging software for sharing ideas, Youtube for sharing video clips, Flickr for sharing photos, and great services like del.icio.us and stumbleupon that let us filter the best content from the web in groups.
But a common question I get asked is this - how do we manage content that is our IP, content pertinent to our event and businesses? Do we just publish it into the public domain freely?
Brad Fallon stated at a recent STOMPERNET conference that in the next 12…
How to get other bloggers to pay attention?
The blogosphere is fascinating - on the one-hand it is an open environment of people sharing interesting ideas between micro-mediums of influence, and on the other blog-based business are making bloggers increasingly more political in how they interact with others.
The best analogy for blogging I have heard is that its no different to a dinner party where all the guests were knowledgeable on a particular topic. Throughout the evening conversations, comments, retorts, statements, stories & lessons would be traded. As the night wore on it would become evident to all those present that the knowledge base and more importantly the…
Making Friends in the online Social Networks
If you can remember the first time you signed up for Facebook and you had no friends or very few. You hear all these strategies for utilizing these platforms but with few friends to start with, its kind of hard to be taken seriously.
I am often asked where to start?
Social marketing is all about getting the most out of social networks. Here are some important friending techniques to be aware of:
Step 1 - Creating your networks
First of all, create your presence on different social networks like facebook, MySpace and Linkedin. Set up your accounts and customize your pages.
Step 2- Adding…
Facebook 1- setting it up for your business
At first I thought the FaceBook hype and romance would fade away as newer and better social applications kept trotting along - until I used it myself. For businesses, FaceBook has a lot of revenue potential as it is a wealth of deep relationships based consumer data.
Having said that, its important to note that you can’t just jump into the bandwagon and start marketing there - its a gradual process.
Facebook Profile: Your first step to creating a presence there is your facebook profile - this is a personal profile of ‘you’ not your business. You need to have a personal…
Networking like a pro
Networking results in sales and deals and is therefore important for all businesses. Most of us are so tied up running our businesses that we hardly take the time out for professional networking. The good thing is that even a few minutes everyday for online networking can go a long way.
First of all, make a mental distinction between the two types of network groups: a- your peers, colleagues, like-minded folks, could-be partners, vendors, industry authorities etc. b- your potential clients, potential customers, potential audiences.
There are many things that you can do to network;
1- Linkedin is great for staying in touch…
Twitter away
Lee Oden did it again with a great post on a microblogging survey that they conducted.
According to that survey, the maximum percentage use (almost 30% of the people who use twitter) use it to share links to items of interest. That really got me thinking…
Imagine if YOU were the item of their interest. Yes YOU! Lets suppose you’re about to launch your product and have rolled out an elaborate marketing campaign. Your launch has create a stir in the market and people interested in knowing the progress. The interest makes them start to update each other using microblogging tools,…
Exploratory topic: Are clever ways of marketing events online ethical?
This is more of an open discussion, rather than my thoughts. There has always been an endless debate about ethics in marketing - and I feel that it very important for all of us to draw a line between whats right and what can be considered manipulative.
I actively advocate good practices for online marketing and sometimes come across people who have very different opinions about internet marketing. If event marketing is about; creating a brand for your event, telling the brand story to your community, finding ways of using social marketing tools to increase the outreach of your message -…
Creating traction online
One of our commenter asked a very valid question, Do social applications (like Facebook) only begin to help in marketing events after a critical mass is already achieved in your following?
In my own experience I would agree that greater hype is built when more people are talking about it. However, having said that, the powerful thing about social media is that you can attract “more people” to your page without even knowing them. Initially when you’re just starting out, it doesn’t matter how many people you have on your Facebook network, what matters is how you get through to the…
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