Sep 5

Platform integrations - Facebook + There.com

Will has a nicely detailed post on there.com’s “Facing There” application that strategically integrates the experience of there.com users onto their social networks on facebook. It is an interesting way of extending the experience of their users a step beyond by synergizing with one of the more popular social networking platforms. This is also a good case to evaluate how people are planning virtual events on there.com and sharing the event details on their facebook pages. Does this level of syndication, synergies and cross-platform interactions help enhance user experience?

There.com recently launched a Facebook application, Facing There. Facing There’s app design, launch…

| Social media
Sep 5

Top secret Intelligence agencies discover the power of social networking

 

 

I read an interesting article today on cnn.com about how CIA and FBI have built a social networking site, just like facebook, where their analysts can share information and have discussions. They figured that social networking platforms are the best way to gaurantee that there aren’t any unconnected dots or loopholes. 

A-Space is ofcource highly classified and nobody without the right security clearance can access the space. However, I’m glad that agencies are finally starting to discover and utilize the power of social media to their advantage. 

Here’s an abstract, enjoy!

“”It’s every bit Facebook and YouTube for spies, but it’s much, much…

| Uncategorized
Sep 5

Who builds online products?

We do, of course. Do we? Despite the growing number of online consumers? Despite the easy interaction that we can have with them? Despite the platforms that we can use to collaborate with them during the development of our product?

If you can involve end-users into your development process somehow by early stage testing or feedback mechanisms, the value of your product is sure to increase manifold. Its equivalent to investing in heavy research. Its a better position to identify usability and UX design issues. Its the best way to get prospects on board and get them excited about the venture…

| Social media
Sep 3

Social media and Ethics

Markets today are better informed, smarter and they demand quality services. You cant fool them into buying into substandard stuff. You shouldn’t. Your consumers should be longterm community members and should feel like an active part of your organization. The more they are kept in the loop, the better decisions they can make - they more they will trust you.

I’ve seen people malpractice in internet marketing, thinking that they’ll get away with it - which they don’t. The interesting thing about social media is that people don’t forget and they hardly ever forgive anyone if they feel like they have…

| Social media
Sep 1

Coordinating private social events with AnyVite

How can any website that proclaims to be “the easiest way to invite people to an event” be anything but short of a miracle for event managers and marketers. Anyvite is one such nifty site with tools that help you coordinate private social events.

Though this site brings people together, yet it doesn’t claim to be a social network. It allows you to create real life events for free and keep your friends posted about them. You can put your contacts in different groups, thus making your life easier when it comes to inviting a certain group to a specific…

| Marketing tools
Aug 30

Kevin Kelly - “Web 3.0″ - The Semantic web

The web is less than 5000 days old. Everything we all take for granted was published in the last 5000 days.

Satellite images of the earth, your family tree, all patents, the populations phone numbers, our resume, government forms, all legal doc’s, all friends, newspapers, real time stock quotes, all movies, everything for sale, everything for auctions, properties for sale, all regulations, all books….

| Resources
Aug 29

Top technology uses in events

1- Quick updates via Twitter messaging through cellphone/wireless networks. Ally has a good post on this here.

2- Sensors for foot traffic calculations. This has been around for a few years, but its how the data is applied to streamline traffic, staff placements and reduce risks of bottlenecks thats important.

3- Interactive Video multi-channel dispay screens. Link this up with live web-casting and you’ve done a favor to all of those people who could’nt make it.

4- For parties, having LED lighting choreographed with music adds a level of oomph.

5- Gadgets for direct attendee data tracking to use during and post event analysis.

Wishlist:

6-…

| Uncategorized
Aug 29

Save money and touch up your event pictures yourself

You’ll hardly find anyone who doesn’t bemoan the perfect photograph being spoiled by that gigantic palm frond in the background or a fly landing on the cheek at the wrong moment to give you a mole that puts the black hole to shame.

We all have attics and storerooms full of junk but in all that junk are memories too. These memories are stored in form of old, battered and tattered photographs. No matter how well these treasures are cared for, time takes its toll on them.

wowApic comes to the rescue in both these situations. They not only touch up…

| Marketing tools
Aug 27

Plurking events?

The website called Plurk is as quirky and eccentric as its name. Its tagline “your life, on the line” is definitely tongue-in-cheek as if offers to publish all your thoughts without censure and allows you to share your experiences with fellow plurkers. However, it favors brevity as it requires you to be concise by the limiting of each message to less than 140 characters. But as a plus it also allows you to share videos and send messages to mobile phones as well.

It is one of those social networking sites that is bound to make the event marketers and…

| Marketing tools
Aug 27

Is Yahoo Buzz all Fuzz?

After opening up to the public, it seems Yahoo Buzz has been able to generate quite some traction around the product. To me, the six month wait was rather disappointing in the sense that they didn’t blow me away with anything innovative. So far, it seems to be at par with Digg, Propeller and others of their like.

In Yahoo Buzz any one can submit their interesting story to a link and have an opportunity to get buzzed by the Yahoo community. The stories are arranged by category and is very similar to the concept of digging. Stories on that topic…

| Uncategorized