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“Social Traffic” - Why this book topic:

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“Social Traffic” - Event Marketing in a New Media Scape

Why this topic:

In 1958 Licklider saw universal networking as a potential unifying human revolution, which many years later resulted in the creation of the web. Till 2000, all we needed was a website to be considered ‘on the web’. The definition and usage of the internet has changed so drastically since then, that it’s imperative to think about it in terms of your “complete” web presence - which includes your profiles, followings, social networks, life streaming, blogs and much more. People, who aren’t part of this new social media landscape, are in essence, not really considered ‘online’ at all.


According to a research, as of today; it’s a fact that approximately 73% of online users read blogs. It’s a fact that 57% internet users are on social networking sites. It’s a fact that Facebook just recently hit their 100 million user landmark within months. It’s a fact that people are tuning in to Youtube more than mainstream TV with approximately 83% internet users having viewed online videos. Almost 40% of all the people on the internet subscribe to RSS feeds. On an average 16,500 tweets (twitter) are sent each hour. Most astoundingly, there is a massive shift in company brands when 36% of internet users claim to think more positively about companies with blogs. Should these stats matter to us as business owners, event managers or marketers? I just want to achieve one goal today - make you understand that being ‘present online’ and building a powerful business network isn’t as difficult as it seems. In fact, the principle ideology for online success in today’s world is much closer to your offline mind set than most exponents of online networking can see.

If I can convince any of you to take the leap, to take what you do naturally offline, online…then everything that I’ve done so far in my career would become worth it.

The world as we knew it..

With its huge potential, Web 2.0 has opened up gateways for businesses. There are more than 400,000 entrepreneurs and developers on the Facebook platform - And this is just a SINGLE social networking site. Imagine if you tap into several, how big and profitable it can be for you. The key is to channel the intelligence and savvy of the collected group and make your space a user-friendly place for people to meet, connect and share. Online event marketing also has a huge potential now, more so than ever before, thanks to Web 2.0 techniques. People are no longer an audience who are “just a witness to the event taking place on stage” but are actually a part of planning and promoting it. Your audiences, customers or markets have the most influence in making your events or launches a huge success. Social media has taken things to the next level and the division between “you” and “them” has blurred and “we” has emerged. This book is about channelizing this force to your advantage.

Welcome to Social Traffic - Event anchored Marketing in the New Media Scape.

Book launches Wednesday November 5th. You Can Sign Up Here.

I hope you enjoy the book, as much as I enjoyed writing it.

Kevin Kelly - “Web 3.0″ - The Semantic web

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The web is less than 5000 days old. Everything we all take for granted was published in the last 5000 days.


Satellite images of the earth, your family tree, all patents, the populations phone numbers, our resume, government forms, all legal doc’s, all friends, newspapers, real time stock quotes, all movies, everything for sale, everything for auctions, properties for sale, all regulations, all books….

Is Yahoo Buzz all Fuzz?

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After opening up to the public, it seems Yahoo Buzz has been able to generate quite some traction around the product. To me, the six month wait was rather disappointing in the sense that they didn’t blow me away with anything innovative. So far, it seems to be at par with Digg, Propeller and others of their like.


In Yahoo Buzz any one can submit their interesting story to a link and have an opportunity to get buzzed by the Yahoo community. The stories are arranged by category and is very similar to the concept of digging. Stories on that topic will get an extra boost in the rankings. You can also discover most remarkable story or video or can share it with other social networks.

Is there anything different that they’re doing? If you’ve benefited from regular traffic spikes through Buzz, share your stories with us.

“All Marketers are Liars” - Seth Godin speaks at Google

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Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog.


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