Make everything into an event

Posted by writer | Selling yourself short? The business owners paradox »

Every little instance or occasion in our lives is an event. A teleconference meeting with your staff, is an event. A new purchase, is an event. Hearing sad news, is an event. Going out to watch a movie, is an event. All of these different events make up our life experiences.

You’ll notice how when we try to think back to our earliest memories, we just remember glimpses of different situations or feelings. These glimpses were once events (whether recurring or one-time) that stayed on with us as memories.

This observation has two important sub-thoughts that we can learn from:

1- If we react to different situations in our real-life just as meticulously as we plan large-scale events, imagine how it will effect the happiness quotient in our lives.

2- We don’t have to be marketing big events all the time, we just need to figure out how to create traction around smaller level things as well. This can be great for the relaunching strategies that we discussed earlier.


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