Book launch themes

Posted by writer | The Pizza Store Dilemma »

This is an event launch strategies blog - and I try not to go off on other topics. But when I received the third invitation to a book launch this month I just knew I had to write about this. Now although I don’t consider myself an author, I have written & sold e-learning books which has got to count as close. A book launch is an exciting and memorable step in your career as a budding author. You don’t always have to resort to launching in halls and bookstores. By using the internet you will be able to drive more attention to your launch and consequently your book than through any other medium.

Selecting a theme is an important step in planning a book launch and its no different if launching an event, a product or a book. You just need to look at your launch with the same creativity with which you used to pen your book, create your product or visualize your event.

You can have the book lauch around a similar setting to your book. If the book is about a trekking expedition have the launch atop a mountain (or hill). Get the audiences to trek all the way up. If the novel is an adventure, have it in a boat. If its a romance novel pick a beach spot or a romantic hideout.

The idea is to get creative with your launches and turn them into newsworthy events. Don’t just stick to traditional ways of launching anything. Go out of the way to build a theme that would attract your targeted audience, a theme that journalists will write about. The theme itself becomes an important part of the hype building process before your book launch.

Another interesting thing that you can do is get your prospects to design a theme for you - or you can involve them by getting them to fill out surveys or having discussions and online focus groups. If you involve your audiences in the planning process up front at this point, they will feel like they are already a part of your event and will take ownership in making it successful. This being the case they will feel obliged to attend and to spread the word out to their networks. Hey, the more people who attend, the more news worthy, the more press coverage, the more book sales.

So, to sum it up, get your creative juices flowing. Make your book launch as memorable as the book itself or if launching an event the same principle applies. The press are looking for newsworthy stories every day so they get noticed. Its not difficult to create a launch event that gives them something to work with that does not demand you to invest a lot of money.


| Pre-launch, The Story

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