Active Event marketing

Posted by writer | The event launch hype cycle »

In the prelaunch phases leading up to your event, you cannot let your hype wane just because of wrong strategy implementation. Its easy to build social marketing plans, but requires a lot of energy to make sure they are implemented properly.

With all of the different bookmarking, content sharing, collaborating and social networking websites sprouting up around us, we sometimes get lost about what to do. Just jumping in the game randomly can’t help, so its best to resort to a game plan first. The whole cyclical launch strategies, mental triggers and social media strategies that I talk about are to help you understand the road that you are treading better.

As an event marketer or manager you can choose to hire specialized skills or spend your own time to market your events using these social platforms. Someone from your team needs to be actively involved in the prelaunch process constantly. Simply having a presence in social sites is not enough as that will only get you so far. You need to be in the forefront of conversations and be involved with whats going on. If you have a blog or an event page, make sure it is updated regularly and has the latest information about the event.

All of this activity shouldn’t undermine the quality of your content. You need to offer value to people in order to win their trusts in social networks. Value is offered by quick response times, quality and your availability to help others.

Social marketing efforts spread through word of mouth. Thats why some of the most remarkable web 2.0 campaigns spread virally to thousands of people in a matter of hours if not minutes. So get out there with a plan. Actively engage your audiences.


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| Pre-launch

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