Traffic Through Press Releases
Press releases - well-written ones - draw people from all spheres of life and serve as a common ground where all are welcome. A well-worded release needs to be based on a story which is the key element.
We build stories around the release, covering all the key areas that we want to highlight. We know that the key point while writing such a release is to remember that it should be story-based and not announcement-driven. Stories make them interesting, easy to remember and easier to repeat.
An important step is finding a catchy headline. Catchy here means memorable and appealing and not some flippant and frivolous one-liner that undermines your story. Our headlines are worded so they bring instant notice to an upcoming event.
We build our announcements into the story. Our stories are the vehicle for our announcement instead of it being the other way round. We build our plot and link all the sub-plots and then develop the story. When the story becomes a good one then we work a way of hiding the announcement into the story. While writing the story for the release, we use keywords and phrases so they come up in search.
We believe in showing people that we are real and mean business. To do this, we give them basic facts, e.g. stating when was Events Listed established and what does it do. We are always looking for incentives to offer in order to engage interest. We like to support our press releases with quotes and back any claims we make by listing specifics in bullet points. It is more to-the-point and gives an organized look.
Marketing is all about spreading the word - we submit our press releases at sites like PRWeb, PRLeap.com, Webwire.com for more exposure. Newswire services play a crucial role in driving traffic to a site.
Follow up is vital; we don’t just do one press release and then forget about it. One press release every two weeks is sufficient but this time span can vary from event to event.
Traffic through Pay Per Click Ad Campaigns
Pay Per Click (PPC) advertising uses search engines, online advertising networks and content sharing websites. Through PPC advertisers only have to pay when a visitor actually clicks on one of their ads in order to visit their website. Keyword phrases play a vital role in all this.
We take our keyword list and build out two campaigns in Google pay per click:
1. We place our ads on the Google search pages and pay per click.
2. We source web pages in our industry that have Pay Per Click ads on the pages and we set our ad campaigns to be placed within these specific pages and pay per 1000 impressions. We aim to pay $2 to $3 per 1000 page impressions so at a conversion of 0.1% click through per impression we are paying 20 cents per click. The better the click through rate the less we pay per click knowing how much we are setting as our budget.
We have already got our landing pages optimized per keyword phrase so we place one ad campaign in Google per keyword and we link that ad campaign to the page on our site with the same keyword in the title and in the headings; we also make sure that the text is dense with the keyword.
By directly matching the ad campaign to an optimized page with the exact same keyword phrases in both, we tell Google about our ad and also where we are sending people to if they click it and find a perfect match.
We at Events Listed use the Peal and Flick advertising method in Google. We write two ads per keyword phrase and we run them both. The ad that secures the best click through rate every 4 days to a week stays. The second best ad is changed for a new ad to challenge the current best ad.
The best of the two ads always stays while the second challenges and keeps pushing your click through rate up with better advertising by holding your focus on the ad quality and click through rates.
Google gives instant discounts to advertisers who know what they are doing. As a sign of their good business sense, they reward good advertising with cheaper rates and in doing so they make a packet for themselves. On the other hand, you have the bad advertisers who send people to some page that has no direct relevance to the actual keyword.
The difference is that the good advertiser will get a higher click through rate with better ads so for example if getting a 5% click through rate at 50 cents, Google will make a lot more money than the bad advertiser getting a poor click through rate of .05% paying a dollar per click.
The good advertiser also makes money by sending Google customers to solutions on the first click; this means he stays in the business for a longer period and also broadens his market. It ends up being a win, win, win, win situation as Google customers are happy, Google makes more money, good advertisers pay less and bad advertisers stop advertising.
Traffic through Video Marketing Campaigns
So we all know that Google is huge. But if it is King Kong of the online world then think Godzilla - something that’s twice as big and effective, we are talking about YouTube. It is all about videos, an element that can also make your site more visible, increase its ranking and generate at least 20% more traffic to it.
However, like every other tool to be effective, you have to follow some best practices in order to make your video marketing a success. Your video should have a good title and description with your URL in it; tags are equally important as they determine the search results. Presentation is the key and good quality video can do wonders for you. Make sure it’s a reasonable sized video so it doesn’t lead to poor streaming. Remember to submit your video to multiple sites as this can lead to 3-7 times more traffic.
An amazing fact is that only half of the videos are watched through video sharing sites. The other half is watched on other people’s sites or blogs where these have been embedded. So if your content is good, other people end up doing free advertising and promotion for you.
At Events Listed, we have made our event launch guidelines podcast videos. We have about 17 weeks worth of videos at 6 videos per week. We post this content onto the video platforms across platforms. We syndicate the video feeds into other social networking platforms and we podcast the sound track into itunes so our videos are on as many pages across the net as possible.
Our application intros are also in the form of video tours that lead the viewers through our sales funnels. The videos are designed to cover different elements of the business and are introduced one by one in our email campaigns. These videos therefore become an integral part of our hype generation strategies.
We recommend that you load your videos across hundreds of platforms; embed them at your main website, FaceBook and MySpace pages, blog entries and content sharing sites.
For massive distribution we recommend that you use Tube Mogul and Traffic Geyser. The tracking services of Tube Mogul are incredible. You can track the traffic rate not only your but also your competitors site. This can help you find the reasons behind a peak or a slump. You can also watch viewer ship, comments and ratings through Tube Mogul.
Another great tool that we recommend is Traffic Geyser. It has been especially designed to get its user a high ranking on search engines. Soon after you upload you video, it is directed to multiple video sharing sites. You can also bookmark your video content, create podcasts and submit them to directories. It has a staggering result rate as it can get you great Google ranking in a matter of minutes.
These tools lead to wider distribution, social strengthening and time saving. However, do keep in mind that your videos should be gripping and interactive. A word of warning here: bad quality videos can decrease traffic so put up only the good stuff. As everyone is using videos these days, so make sure yours are creative and imaginative. As Robert frost so aptly put it: “What is required is sight and insight - then you might add one more: excite.”
Traffic Through Social Bookmarking
Social bookmarking allows you to save, organize, search and share web pages. The sharing can be both private and public or a combination of both. The people allowed to view your bookmarks can do so by tags, categories, chronological order or through search engines. Web feeds are now provided by many bookmarking services to keep you and all those who share updated. Visitors can also rate and comment on these bookmarks.
To get followers;
- We communicate - we reach out to people and have built a niche area of expertise. We comment on other bookmarks, take part in discussions and bookmark stuff that others have bookmarked
- We provide fresh and unique content - we know that it has to be worth sharing and should provide value. Our content is varied, cutting edge and all industry specific.
- We bookmark frequently - we do it several times a day.
- We offer the best stuff - in order to make others aware and keep them interested, we share our best stuff.
- To generate traffic, we bookmark every link that we twitter, while we bookmark every blog post we publish in a 10 to 1 ratio with twitter.
- We do this daily across all our bookmarking accounts (delicious, stubleupon, digg, etc) which attracts followers in our niche as it works in the micro-blogs.
Social bookmarking is now a popular way of communicating and is fast becoming an invaluable marketing tool for increased traffic and promotion of products and services. The true extent of its effectiveness and how info can be shared by people can be judged by the fact that Digg.com, the most popular social bookmarking has more than 8 million visitors per month.
Traffic Through Micro Blogging & link Baiting
Micro-blogging services allow you to write short messages to your friends and anyone you want. These can also be synced up with instant messengers and cellphones. The reason behind their increasing popularity is that they let you share personal updates even if you don’t have the time to update your site or blog. This way you can stay connected with those in your social network.
We have accounts at 12 micro-blogging sites. We set up a http://www.tweetscan.com account where you can add keywords and have them email us all the tweets within twitter that contain our pre-set key words. This gets us a direct feed of emails from active twitterers and helps us narrow down a target audience.
We actively network with these prospective customers by responding to their posts. Over 60% will follow us back which is how we build our twitter network and as this list grows it filters down through the lesser known micro-blogging accounts we also have accounts with.
We believe that conversation is the key to building trust and relationships so we allocate a certain amount of time each week to network with the members in each of these sites.
We then set up hellotxt.com to feed all 12 networks through one syndicated feed via sending an email through our gmail account. We subscribe to our own blogs and using an RSS plugin of aweber.com (our auto-responder email system) we set up a campaign just for us to evaluate - to have the headings and first 140 characters of each of our own new blog posts sent to us via a dedicated email account each day.
We also use Google news to send us posts from blogs across the net that provide tips and tricks regarding event planning. We can set Google news to send us the heading, a snippet of the content as well as the links to the full posts of blogs that offer latest news for your target audiences.
This brings us to another great and highly effective way of generating traffic - link-baiting. It is a form of link building that attracts people to place links regarding specific content from other sites onto your website.
With our content being emailed to a dedicated micro-blogging email every day by Google news and our own blog posts being emailed to the same account each day, all we need to do is forward these emails onto our hellotxt.com accounts. We edit them so they become eye-catching and click-tempting link bait for our audience. We link off using a tiny URL to hide the destination of each link forcing the visitors to click in order to follow the story.
We work on a ratio of 10 industry event news, tips and tricks related posts or non-events listed content link bait to every 1 link bait that we throw in dropping people onto our own blog posts for that day.
This attracts a massive number to us as each post is seen by all of our followers and by all those people who follow them. We know the recipe of successful link-baiting is quality content and it guarantees that people will come back for more - once they are hooked on our bait, we don’t let them go.
If all our link baits are event planning and promoting specific then we are attracting a following of targeted people across all 12 networks and 1 in every 10 links they follow is direct exposure to our blog content by a person they have already decided to follow in micro blogging.
Our stats show that a very large percentage start following our blog posts daily through being introduced this way which is a direct route into our sales funnel.
Traffic through Social Media Campaigns
Social media is an-inclusive term for all sorts of web activities that combine technology with social communication. It includes emailing, posting, blogging, instant messaging, picture and video sharing to name a few. Some of the most popular social media applications are Wikipedia (for references), FaceBook (for social networking), YouTube (for video sharing and social networking), Flickr (for photo sharing), Twitter (for social networking and micro-blogging), del.icio.us (for social bookmarking), and Digg (for social news).
Using all this technology and myriad of applications you can generate and increase traffic to your site. We have ensured that our social media campaign is a hit by utilizing FaceBook and MySpace strategies. In order to do so, we have created our profile, pages, groups and social ads.
Our profile is more specific and more contained than our various pages that cater to different aspects of interest for event planners and promoters. We keep our pages updated by regularly adding information to them. We also embed videos, make announcements, and provide links to other related sites, etc. We have joined groups and run social ads to drive traffic to our pages and main website. We do all this not only to keep you well-informed but also to keep you interested so that you come back for more.
The key point to remember in any social media campaign is the social attitude. It is a powerful tool that can mold people’s perceptions and change “visitors into buyers.” We are using this tool the best way by tuning into people’s mindset and viewing the whole setup as a community in which there are norms and rules. We stick with the following points to make ourselves a success:
1. Avoiding active selling and pitching because we know that first we have to build our repute and prove our worth.
2. Actively participating as this is an investment and our involvement with others and on their sites will lead people to us and improve our SEO ranking.
3. Adding value by offering the best of our site as we must start by thinking of others rather than ourselves.
4. Being transparent and honest in our social networking activities.
We have built an original, healthy and focused network for our business. By using FaceBook as our base platform, we have expanded our network by joining groups and linking them to FaceBook pages. Add to this FaceBook news feeds and we have a winner on our hands. We also rely on micro-blogging and link baiting to generate and increase traffic to our site because we believe that the techniques are endless and the results boundless.
Traffic Through blogging
Blogging is here and it’s here to stay. One of the principle features of today’s blogging world is the practice of bloggers linking to other’s blog posts and commenting on them. A quick look at many of the top blogs will show you that a vast majority of their posts link to other blog entries or websites. Call it the snowball affect or an example of the domino affect, but once a blog starts, it takes you to others and pretty soon you find yourself exploring a myriad of posts and sites. This trend has led to a striking increase in net traffic. For this very reason, blogging is now one of the key instruments of internet marketing and community building.
I heard a good analogy of how to blog from Dave Taylor who said If you look at the blogging community like its a university campus. If you want to get a lot of people to come to your party you don’t advertise it. You don’t walk into another party thats pumping and ask the guests to leave and come to your party. They are already at the happening party, why would they want to leave it to go to yours. Unless all the cool people are going with you. You would attend all the other hot parties and slowly get to know the most popular people at these parties. Once you know them all and they like and trust you, all you need to do is suggest a party and invite them all. If you do, everyone will want to come to your party. The same applies to your blog. If you want everyone to come to your blog you need to have a lot of respected bloggers who are also visiting it.
We contact them and ask if we can interview them via email. We send them a set of questions and have them email back answers that we publish as a Q&A. They will link to their interview giving us link juice and places them at our party, they will usually say yes for ego sake. We get link juice, rankings, traffic & credibility.
To get the respected bloggers in the industry visiting our blog we use Google News to set news alerts on key industry keywords. We scour the news posts these alerts send us and we find names of people that are being quoted. We use Google Reader to pull RSS feeds for all blogs written by our “little black book” of people we are now following. Its extremely efficient listing hundreds of posts every day that we can scan in 20 minutes to find posts of substance that we want to comment on or respond to. We blog about what they write about and we publish our own opinions about the topics they are blogging about.
Unfortunately, it is not as simple in practical life as it sounds in black and white. It is not a grand monument which you build once and can rely on people to keep on visiting it. To make a blog work, you have to give it your all - time, effort, ingenuity as well as rational thought.
We have 3 blogs currently running under the Event Line umbrella and 2 more industry and business specific blogs will be added in a few weeks. With so much simultaneous content being created it’s important for us to keep the bigger picture in mind.
A few of the things that we are looking at for our EventLine blog series are:
1. Writing quality content in a simple and concise manner
2. Restricting our focus on the “event marketing” space - to attract the right readers
3. Aiming to become an authoritative blog in the field
4. Optimizing posts for search engines.
5. Sending blog feeds to all concerned directories.
6. We try to get into a groove thats cutting edge in our market.
7. Offering to ping every time there is an update using the tracking and connecting services.
8. Creating links to our blog and offering them on each page of our main website.
9. Creating media hype about our blogs
10. Sending e-mails. Though it may sound archaic to all you bloggers out there, but e-mail is still the choice of the majority when it comes to staying connected and informed.
11. Installing sharing facilities so people can forward posts.
12. Building relationships in the blogosphere. We comment on their posts and draw them back to our opinions. We make sure we are involved in the top level conversations in topic areas relevant to events.
13. We then Google these names, we find them on facebook, we find them on linked in, we use sumize.com to see if their names are being mentioned in twitter and basically follow the topics they are blogging about.
14. Publishing updates regularly. In this way, people will get what they expect and that will mean more traffic for us. We have at least one post go out daily in either one of the blogs.
Making sure our blogs are regularly visited and our net traffic keeps on increasing requires commenting on others’ posts first so they come to know about ours. This is where Trackbacks come in. They are acknowledgements sent in the form of pings from the originating to the receiving site. The recipient then creates a link with the originator. This is how one blog post takes us to another and it also helps the creator of a post to keep track of who is linking with them. We use the software TrackBoost for trackbacking - it’s cheap and easy to use.
Traffic through Article Marketing Campaigns
Nowadays, successful online businesses are using “article marketing“ as a way of generating traffic and building sales. It requires you to write original, concise and informative articles and submit them to specific websites or general article directories. People looking for the same content then republish your article on their content-sharing sites. Once this circulation begins, it gets people clicking their way to your websites.
The purpose of article marketing is to rank high in searches, dominate niches, generate revenue and of course, drive loads of traffic. For this purpose, we have created accounts at sites like HubPages, Squidoo, ever.com, gather.com etc. that allow members to create separate, individual pages on any topic.
Article marketing is a thread weaved into our overall marketing strategies. The main point that you need to keep in mind while article writing on such pages is targeting the right keywords. This is one practice that needs time and resources and it is recommended that you spend both on it because the results it can bring are astonishing. In order to get a double win, we have gone for the most-searched areas to get ourselves on top of search engine rankings. After listing all the keywords, we have made titles out of them.
We have designed our internal linking plan in a well-rounded way (pun intended) so that we don’t have any orphan pages as this can seriously undermine one’s repute. Our well-connected layout of main hub page, main and sub pods also ensures constant and fresh link juice for us from other content sharing sites. We embed 2 links into each of our articles that link pages two and three levels deeper than the index on our site. We ensure the link text has the same words in the page title on our site that we are linking to.
Article marketing is a dynamic way of making your business a success. It is most powerful when you combine knowledge of the keywords used to search for your site, the pages that are most important in your site, and content that highlights your prospects.
Traffic through SEO
“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.”
- Bruce Clay, CEO Bruce Clay, Inc.
The Search Engine Optimization (SEO) concept was created in 1997. Most search engines nowadays scan, index and classify web pages automatically with sophisticated algorithms. Keywords are the basis of the SEO page, therefore, it is extremely vital to develop a list of keywords that potential readers might use. We can strategically build out pages that target one major key word phrase that we are chasing; a case in point being Events Listed with it’s over 700 phrases. Each page is SEO optimized for one phrase that includes page titles, headings 1 & 2 and the text on each page is unique and contains our phrase multiple times in bold text.
It is most important that our site is designed properly for SEO in order for it to have any effect. If we do not plan the site properly from the get go it doesn’t matter how many links we get because we won’t rank. We can generate and direct traffic to our website by following the following SEO strategies:
* Offer keyword enriched text: The notoriety and sequence of keywords on the internet are crucial for the way search engines rank and index web pages. Another vital factor is density of these keywords; it should range between 5-10%. The title of the page, being its most important feature, should include one or more keywords. This key word density should naturally occur within an pages copy written for visitors not search engine spiders. We recommend using web copy writing specialists who know how to write with this focus.
* Site design and information layout: Though content itself is of primary importance, how it is presented is equally vital. We strategically build pages that target one major key word phrase that we are chasing. Each page is SEO optimized for one phrase that includes page titles, headings - the text on each page is unique content.
* Provide hyperlinks and link development: The next imperative feature that determines the ranking of the page is the use of hyperlinks within a web page. The links must correspond with the content and keywords must be chosen carefully to describe this connection. Extra care is recommended or else we can end up with penalties. As Lauren Hall Cracknell, Director of Search Engine Marketing at Schipul, says “Practice safe SEO and you will always come out on top.” The quantity and quality of links determines link popularity.
* Spreading the content far and wide: We post 10 unique articles pertinent to key words we are chasing per week in 3rd party content & article posting sites then we use copyscape.com to find other sites who have posted our articles, we send emails to these webmasters who are usually adsense publishers always looking for content. We agree to send them weekly articles for their sites, all with links embedded in them. We also use a product called SEO elite which sources all websites that link to any other website, we search for backlinks to competitor sites and download these sites “who is” information, we set up dedicated Gmail accounts for sending emails to these web masters daily offering them FREE unique content articles written specifically for their site weekly with links in them back to ours.
* Suitable for an International Market: To be a hit on the international scene requires professional translation of web pages, registering a domain name in the target market among other features.
* Ready to go writers: We have a stable of writers who write for us on contract that we pay $20 an article.
Though definitely a golden egg, SEO should be one of our marketing tools if we don’t want to suffer heavy losses. Without becoming dependent on it, we must make sure that this golden egg hatches. In order to do so, we must avoid duplication; according to Dan Thies, President of SEO Research Labs, it is the biggest problem in SEO. All broken links should be immediately fixed; we should also offer redirects and user navigation.
Over time the more quality, targeted, recent & relevant links we accumulate into our domain combined with the efficiency of our sites internal linking structure at dispersing incoming link juice the more targeted search engine traffic we start to get over time. If the pages people land on in our site match the link text they click to get to it then we have built a transport system that will steadily and consistently lead visitors into our sales funnel and eventually publishing an event page to sell tickets on our application.
It’s important to be patient with SEO and always remember, the first day on the internet will always be the worst performing day for any web page.
Eventslisted.com - Traffic generating strategy
Getting into the finer details of how we are planning to generate traffic into our sites. As you all know, getting the right kind of traffic that can actually contribute to the bottom-lines is somewhat tricky to direct. The importance of traffic needn’t be stressed - suffice it to say that without traffic even the best and most innovative applications can wither away. Great applications have the natural potential to create a stir through WOM amongst the targeted users. However, you need to have your basic traffic generating strategies covered, to be able to create the initial buzz. Our strategy is multi-fold:
1- Traffic through SEO
You’re probably sick of hearing about this, but Search Engine Optimization is the one of the most effective ways to get noticed. There are people out there who will find our service incredibly useful for their businesses or life, they just don’t know about it yet. How do you get to them? Right when they are looking to solve a problem in their business on Google or yahoo search. The match-making doesn’t happen magically - your pages need to be visibly present on the search results for them to see you. Search engine marketing is the Holy Grail of long term traffic generation but it should never be your only strategy.
Our plan here is straightforward. We have come up with 800 specifically targeted keyword phrases. Based on the keywords we have researched our target audience may be entering into the search engines when looking for solutions to event planning related matters. We have designed our website in a way that partitions different sections of our site through internal linking strategies and added a robot text file that tell search engine spiders where they can and can-not travel within the domain. This way we have control over the partitioned sections of the site ensuring only the sections we want indexed and optimized by the search engines are.
We then focus on optimizing one section of pages at a time & slowly link these sections as we rank them over a 12 month period that will result in us having 800+ pages specifically designed & optimized to show up in the top page of search results for tens of thousands of targeted visitors within the search engines every week. Each of our pages represents a solution to problems that are represented by one key word phrase per page which enables us to capture a visitors attention within 10 seconds of them landing on it.
This is the average time it takes a new visitor to decide if a page is worth exploring or leaving.
I’m going to dive into the detail of our SEO strategy in a later post.
2- Traffic through Blog content
This is one of the most important channels for driving traffic to our site. We are running three blogs simultaneously under the Event Marketing umbrella. Two of them focus on strategic level thoughts on launching and promoting events. The third blog directs the readers to useful tips, tricks, resources and links for managing and promoting their events.
The focus of the blogs is to create quality content that is useful for everyone who is planning on marketing or launching their events. The blogs link out to our main site, whereas our social media pages link out to our blogs.
We’ll drive traffic to the blogs via those social pages and also by linking and commenting to authority blogs in this domain (or similar domains). The idea is to get noticed by people who will benefit the business.
3- Traffic through Social Media Campaigns
Our Social Media Campaign for launching Events Listed is fairly complex. I’m just going to touch upon it here and add details related to the individual steps to our Social Media Strategies blog for clarifications. We’re building social networks of prospects within different social networking sites (such as Facebook) and syndicating them to interlink. The purpose of these networks is going to be to target specific early adopters and thought-leaders in sub-markets and get them to visit our Blogs. These sub-markets are all those niches that can benefit from using our platform for marketing their events or launches, e.g. Conference planners, club promoters or venues. By enticing them to our blogs we would want them to become regular readers and visitor at the blogs as an introduction to the brand as a way of building credibility for who we are and what we know before inviting them to adopt our website application or services.
We target specific audiences and drive them into posts within one of the three blogs that are most suited to the line we are taking withing any of the campaigns or link bait promotions we will be promoting throughout the social networks we are slowly building.
Our social networking and media campaigns are interlinked with our blog content strategy, in a way that can be best described with a fishing analogy: the social networks being our fishing grounds and our blogs being our fishing nets (sales funnels) - we drive visitors (fish) into the funnel. The funnel is designed to add value to even the most experienced event planners and over time it forms a clearer and more streamlined path (like a fishing-net drag line that creates a tunnel through which the fish are swept into the haul basket and scooped up). Our path leads our visitors into a somewhat disorganized yet interesting series of posts to attract their interest - and then it winds into a structured format that you are just entering at the stage of this post which is going to lead you into receiving cutting edge, invaluable resourced knowledge, insight , tips and tricks that equates to real value at no cost (The Free line). At the same time what we have decided to do for this launch is to build the content around our very own website launch bringing subscribers into our inner circle where we share not only our launch secrets but at the same time our intention is that they become both familiar and affiliated with our brand though out the process; This process leads to our product launch where we intend for a lot of subscribers will migrate onto our new platform for social networking and event marketing without thinking twice.
We attract a lot of early adopters who bring with them a lot of small fish who will never earn us any money as they are unlikely to sell tickets off their event pages. However, the small fish bring with them the big fish.
We monetize the application at the very end of the freeline by charging all the big fish a percentage of ticket and merchandising sales off their event pages.
4- Traffic through Joint Venture launch campaigns
At this formal partnership end, we’ll run JV campaigns on the parallel. If you’re interested in details of these campaigns, we’ll follow a case study of how we do this with one Joint Venture partner in the Social Media Strategies blog. We’ll demonstrate a partnership process with a Sydney backpacker operator that has a list of 18,000 people throughout the world. Next we’ll also approach partner sites and businesses who have customer lists that we can use. We’ll plan and launch a joint venture video launch to drive potential partners into a sales funnel of their own. As we secure partners we will provide list owners a full swipe file of the campaign they should be sending their lists to promote our launch. They will email their lists offering them exclusive value that others can’t avail. We pay a commission to our Joint Venture partners with a share in the revenue earned by us from the customers that came through their lists.
A small tip for joint venture launch campaigns: always tale about whats in it for them with the emphasis on the win-win component. Show proof of forecast benefits for them & be transparent about your gains.
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