Traffic through wikis, forums & groups

Posted by admin | Outsourcing »

In Hawaiian, wiki means “fast” and this is how your marketing flourishes if you use wikis. What makes wikis powerful is their ability to enable multiple people to work on the same plaform from miles away - it promotes values of contribution and sharing. It is the basic foundation of the openware movement that began a few years ago and continues to be so. For those of you who don’t know, wikis support hyperlinks, allow you to create new pages and link several internal pages.

We’re driving traffic into our sales funnel through multiple channels and sources, including (but not limited to) wikis, forums and social groups. The groups are from different social networking platforms like Yahoo, LinkedIn and Facebook. We already have a presence on those groups and have active followings. The idea is to drive that traffic into the sales funnel so that they can individually decide whether or not they want to be part of our launch. 

In certain groups, such as LinkedIn, we’ve used their Q&A system to get in touch with industry leaders and other prominent people in the market. We’re running a side campaign of super promoters alongside our launch preps and are going through a heavy drive to identify and sign up prospective promoters into the system. The promoters are people who wish to monetize on their lists and are looking for a means of significantly chunky side income. Through the Q&A we get in touch with prospects and direct them into our sales funnel - which typically involves their participation in our surveys. The surveys are meant to put a realistic picture on the usage of social media apps in the industry which will not only help us identify our markets better, but will also give us an idea on how much detail to get into in our upcoming ebook; these people are, after all, our targeted readers. Valuable insight into the statistics of these surveys will also be beneficial for anyone working in or curious about the industry. 

Attracting people from forums follows a similar strategy. The thing about forums is that you can jump into them and start promoting yourself, and you shouldn’t. Its a mutually benefitial platform that thrives on helping others without motives. 

To gain online visibility you have to be visible here, there and everywhere. Make your presence felt. You can do this by joining different forums and groups. We can’t stress enough that it is not merely enough to join and then watch the world go by. You have to be out there yourself. To market anything you have to market yourself first. You have to be proactive, take initiative, reach out to people, bond with them and win their trust.

Different forums allow you to leave links to your site - use this to the utmost to generate traffic for yourself. Remember, people are more likely to visit your site if you are an active participant yourself. This way they know you, trust you and are willing to have a look at what have to say. But participate with good quality content and give useful info if anyone asks a question. However, be careful that you are not taken for a spammer or you’ll end up with a closed forum account. Also, choose forums that are populated with a growing number of active memberships. 

 


| Case Studies, Follow Our Launch, Launch Strategies

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