Traffic through Video Marketing Campaigns

Posted by admin | Traffic through Pay Per Click Ad Campaigns »

So we all know that Google is huge. But if it is King Kong of the online world then think Godzilla - something that’s twice as big and effective, we are talking about YouTube. It is all about videos, an element that can also make your site more visible, increase its ranking and generate at least 20% more traffic to it.

However, like every other tool to be effective, you have to follow some best practices in order to make your video marketing a success. Your video should have a good title and description with your URL in it; tags are equally important as they determine the search results. Presentation is the key and good quality video can do wonders for you. Make sure it’s a reasonable sized video so it doesn’t lead to poor streaming. Remember to submit your video to multiple sites as this can lead to 3-7 times more traffic.

An amazing fact is that only half of the videos are watched through video sharing sites. The other half is watched on other people’s sites or blogs where these have been embedded. So if your content is good, other people end up doing free advertising and promotion for you.

At Events Listed, we have made our event launch guidelines podcast videos. We have about 17 weeks worth of videos at 6 videos per week. We post this content onto the video platforms across platforms. We syndicate the video feeds into other social networking platforms and we podcast the sound track into itunes so our videos are on as many pages across the net as possible.

Our application intros are also in the form of video tours that lead the viewers through our sales funnels. The videos are designed to cover different elements of the business and are introduced one by one in our email campaigns. These videos therefore become an integral part of our hype generation strategies.

We recommend that you load your videos across hundreds of platforms; embed them at your main website, FaceBook and MySpace pages, blog entries and content sharing sites.

For massive distribution we recommend that you use Tube Mogul and Traffic Geyser. The tracking services of Tube Mogul are incredible. You can track the traffic rate not only your but also your competitors site. This can help you find the reasons behind a peak or a slump. You can also watch viewer ship, comments and ratings through Tube Mogul.

Another great tool that we recommend is Traffic Geyser. It has been especially designed to get its user a high ranking on search engines. Soon after you upload you video, it is directed to multiple video sharing sites. You can also bookmark your video content, create podcasts and submit them to directories. It has a staggering result rate as it can get you great Google ranking in a matter of minutes.

These tools lead to wider distribution, social strengthening and time saving. However, do keep in mind that your videos should be gripping and interactive. A word of warning here: bad quality videos can decrease traffic so put up only the good stuff. As everyone is using videos these days, so make sure yours are creative and imaginative. As Robert frost so aptly put it: “What is required is sight and insight - then you might add one more: excite.”


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