Traffic through Pay Per Click Ad Campaigns

Posted by admin | Traffic Through E-mail Marketing & List Buying »

Pay Per Click (PPC) advertising uses search engines, online advertising networks and content sharing websites. Through PPC advertisers only have to pay when a visitor actually clicks on one of their ads in order to visit their website. Keyword phrases play a vital role in all this.

We take our keyword list and build out two campaigns in Google pay per click:

1. We place our ads on the Google search pages and pay per click.

2. We source web pages in our industry that have Pay Per Click ads on the pages and we set our ad campaigns to be placed within these specific pages and pay per 1000 impressions. We aim to pay $2 to $3 per 1000 page impressions so at a conversion of 0.1% click through per impression we are paying 20 cents per click. The better the click through rate the less we pay per click knowing how much we are setting as our budget.

We have already got our landing pages optimized per keyword phrase so we place one ad campaign in Google per keyword and we link that ad campaign to the page on our site with the same keyword in the title and in the headings; we also make sure that the text is dense with the keyword.

By directly matching the ad campaign to an optimized page with the exact same keyword phrases in both, we tell Google about our ad and also where we are sending people to if they click it and find a perfect match.

We at Events Listed use the Peal and Flick advertising method in Google. We write two ads per keyword phrase and we run them both. The ad that secures the best click through rate every 4 days to a week stays. The second best ad is changed for a new ad to challenge the current best ad.

The best of the two ads always stays while the second challenges and keeps pushing your click through rate up with better advertising by holding your focus on the ad quality and click through rates.

Google gives instant discounts to advertisers who know what they are doing. As a sign of their good business sense, they reward good advertising with cheaper rates and in doing so they make a packet for themselves. On the other hand, you have the bad advertisers who send people to some page that has no direct relevance to the actual keyword.

The difference is that the good advertiser will get a higher click through rate with better ads so for example if getting a 5% click through rate at 50 cents, Google will make a lot more money than the bad advertiser getting a poor click through rate of .05% paying a dollar per click.

The good advertiser also makes money by sending Google customers to solutions on the first click; this means he stays in the business for a longer period and also broadens his market. It ends up being a win, win, win, win situation as Google customers are happy, Google makes more money, good advertisers pay less and bad advertisers stop advertising.