Traffic Through Micro Blogging & link Baiting

Posted by admin | Traffic Through Social Bookmarking »

Micro-blogging services allow you to write short messages to your friends and anyone you want. These can also be synced up with instant messengers and cellphones. The reason behind their increasing popularity is that they let you share personal updates even if you don’t have the time to update your site or blog. This way you can stay connected with those in your social network.

We have accounts at 12 micro-blogging sites. We set up a http://www.tweetscan.com account where you can add keywords and have them email us all the tweets within twitter that contain our pre-set key words. This gets us a direct feed of emails from active twitterers and helps us narrow down a target audience.

We actively network with these prospective customers by responding to their posts. Over 60% will follow us back which is how we build our twitter network and as this list grows it filters down through the lesser known micro-blogging accounts we also have accounts with.

We believe that conversation is the key to building trust and relationships so we allocate a certain amount of time each week to network with the members in each of these sites.

We then set up hellotxt.com to feed all 12 networks through one syndicated feed via sending an email through our gmail account. We subscribe to our own blogs and using an RSS plugin of aweber.com (our auto-responder email system) we set up a campaign just for us to evaluate - to have the headings and first 140 characters of each of our own new blog posts sent to us via a dedicated email account each day.

We also use Google news to send us posts from blogs across the net that provide tips and tricks regarding event planning. We can set Google news to send us the heading, a snippet of the content as well as the links to the full posts of blogs that offer latest news for your target audiences.

This brings us to another great and highly effective way of generating traffic - link-baiting. It is a form of link building that attracts people to place links regarding specific content from other sites onto your website.

With our content being emailed to a dedicated micro-blogging email every day by Google news and our own blog posts being emailed to the same account each day, all we need to do is forward these emails onto our hellotxt.com accounts. We edit them so they become eye-catching and click-tempting link bait for our audience. We link off using a tiny URL to hide the destination of each link forcing the visitors to click in order to follow the story.

We work on a ratio of 10 industry event news, tips and tricks related posts or non-events listed content link bait to every 1 link bait that we throw in dropping people onto our own blog posts for that day.

This attracts a massive number to us as each post is seen by all of our followers and by all those people who follow them. We know the recipe of successful link-baiting is quality content and it guarantees that people will come back for more - once they are hooked on our bait, we don’t let them go.

If all our link baits are event planning and promoting specific then we are attracting a following of targeted people across all 12 networks and 1 in every 10 links they follow is direct exposure to our blog content by a person they have already decided to follow in micro blogging.

Our stats show that a very large percentage start following our blog posts daily through being introduced this way which is a direct route into our sales funnel.


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