Traffic Through blogging

Posted by admin | Traffic through Social Media Campaigns »

Blogging is here and it’s here to stay. One of the principle features of today’s blogging world is the practice of bloggers linking to other’s blog posts and commenting on them. A quick look at many of the top blogs will show you that a vast majority of their posts link to other blog entries or websites. Call it the snowball affect or an example of the domino affect, but once a blog starts, it takes you to others and pretty soon you find yourself exploring a myriad of posts and sites. This trend has led to a striking increase in net traffic. For this very reason, blogging is now one of the key instruments of internet marketing and community building.

I heard a good analogy of how to blog from Dave Taylor who said If you look at the blogging community like its a university campus. If you want to get a lot of people to come to your party you don’t advertise it. You don’t walk into another party thats pumping and ask the guests to leave and come to your party. They are already at the happening party, why would they want to leave it to go to yours. Unless all the cool people are going with you. You would attend all the other hot parties and slowly get to know the most popular people at these parties. Once you know them all and they like and trust you, all you need to do is suggest a party and invite them all. If you do, everyone will want to come to your party. The same applies to your blog. If you want everyone to come to your blog you need to have a lot of respected bloggers who are also visiting it.

We contact them and ask if we can interview them via email. We send them a set of questions and have them email back answers that we publish as a Q&A. They will link to their interview giving us link juice and places them at our party, they will usually say yes for ego sake. We get link juice, rankings, traffic & credibility.

To get the respected bloggers in the industry visiting our blog we use Google News to set news alerts on key industry keywords. We scour the news posts these alerts send us and we find names of people that are being quoted. We use Google Reader to pull RSS feeds for all blogs written by our “little black book” of people we are now following. Its extremely efficient listing hundreds of posts every day that we can scan in 20 minutes to find posts of substance that we want to comment on or respond to. We blog about what they write about and we publish our own opinions about the topics they are blogging about.

Unfortunately, it is not as simple in practical life as it sounds in black and white. It is not a grand monument which you build once and can rely on people to keep on visiting it. To make a blog work, you have to give it your all - time, effort, ingenuity as well as rational thought.

We have 3 blogs currently running under the Event Line umbrella and 2 more industry and business specific blogs will be added in a few weeks. With so much simultaneous content being created it’s important for us to keep the bigger picture in mind.

A few of the things that we are looking at for our EventLine blog series are:

1. Writing quality content in a simple and concise manner
2. Restricting our focus on the “event marketing” space - to attract the right readers
3. Aiming to become an authoritative blog in the field
4. Optimizing posts for search engines.
5. Sending blog feeds to all concerned directories.
6. We try to get into a groove thats cutting edge in our market.
7. Offering to ping every time there is an update using the tracking and connecting services.
8. Creating links to our blog and offering them on each page of our main website.
9. Creating media hype about our blogs
10. Sending e-mails. Though it may sound archaic to all you bloggers out there, but e-mail is still the choice of the majority when it comes to staying connected and informed.
11. Installing sharing facilities so people can forward posts.
12. Building relationships in the blogosphere. We comment on their posts and draw them back to our opinions. We make sure we are involved in the top level conversations in topic areas relevant to events.
13. We then Google these names, we find them on facebook, we find them on linked in, we use sumize.com to see if their names are being mentioned in twitter and basically follow the topics they are blogging about.
14. Publishing updates regularly. In this way, people will get what they expect and that will mean more traffic for us. We have at least one post go out daily in either one of the blogs.

Making sure our blogs are regularly visited and our net traffic keeps on increasing requires commenting on others’ posts first so they come to know about ours. This is where Trackbacks come in. They are acknowledgements sent in the form of pings from the originating to the receiving site. The recipient then creates a link with the originator. This is how one blog post takes us to another and it also helps the creator of a post to keep track of who is linking with them. We use the software TrackBoost for trackbacking - it’s cheap and easy to use.


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