Traffic through Article Marketing Campaigns

Posted by admin | Traffic Through blogging »

Nowadays, successful online businesses are using “article marketing“ as a way of generating traffic and building sales. It requires you to write original, concise and informative articles and submit them to specific websites or general article directories. People looking for the same content then republish your article on their content-sharing sites. Once this circulation begins, it gets people clicking their way to your websites.

The purpose of article marketing is to rank high in searches, dominate niches, generate revenue and of course, drive loads of traffic. For this purpose, we have created accounts at sites like HubPages, Squidoo, ever.com, gather.com etc. that allow members to create separate, individual pages on any topic.

Article marketing is a thread weaved into our overall marketing strategies. The main point that you need to keep in mind while article writing on such pages is targeting the right keywords. This is one practice that needs time and resources and it is recommended that you spend both on it because the results it can bring are astonishing. In order to get a double win, we have gone for the most-searched areas to get ourselves on top of search engine rankings. After listing all the keywords, we have made titles out of them.

We have designed our internal linking plan in a well-rounded way (pun intended) so that we don’t have any orphan pages as this can seriously undermine one’s repute. Our well-connected layout of main hub page, main and sub pods also ensures constant and fresh link juice for us from other content sharing sites. We embed 2 links into each of our articles that link pages two and three levels deeper than the index on our site. We ensure the link text has the same words in the page title on our site that we are linking to.

Article marketing is a dynamic way of making your business a success. It is most powerful when you combine knowledge of the keywords used to search for your site, the pages that are most important in your site, and content that highlights your prospects.


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