EventsListed.com - Launch Game Plan

Posted by writer | EventsListed.com - Website Launch Strategy »

I am going to blog about the entire website launch process from start to finish for my readers to enjoy front row seats, at a ground level. How is it relevant to you? Well the website is a product, and the product launch is an event. The same principles can be applied to launching any event; whether a night club launch or a concert. So whether you are an event promoter or a small business owner, you should be able to gather a lot of interesting tactics and steps during this live launch process.

The high level strategy is that I intend to employ the free line philosophy along with blogging strategies that we are in the process of executing already ever since launching the Eventline blogs. The same strategy can be applied for your event. If promoting the launch of a concert you could blog about the entertainer.

The idea behind our blogs (we have three blogs running simultaneously covering different areas of event launches) is to attract targeted people into our network. The better the blog content the better the quality of people we draw in. We aim to attract thought leaders & early adopters who already have a following into the blogs. Social marketing is all about building relationships of mutual benefit and trust. We will link our blog content to selected, targeted social networking communities that we would like a presence in and through quality content, draw early adopters and thought leaders into our blogs who will slowly bring their followers or second and third degree contacts with them. However, this can only be done if we get the attention of high-ranked (and looked up to) people at the top of the event marketing (or related) business fields and you can only do this through quality content. We don’t want to waste anyone’s time and expect people to respect our time as well. Mutual respect - a building block for our relationship. Leaders in any field will not respond to anything but quality when it comes to content. They will respond to anything that can improve who they are and what they do, which is why they are in the leadership role we want to capitalize on.

Driving traffic through our blogs:

Our blogging strategies involve building and tying together three separate blogs covering the following areas of discussion:

First of we have this blog - it covers Launch strategies, principles and the basic psychology behind launching successful events. We discuss ways of having high impact launches and making the most of your event launch processes. This blog has been running for a few weeks now and the content consists of the latest, proven strategies for launching events, products or services using the internet as a platform.

Next up we have a blog dedicated to social media and networking strategies that event marketers across the globe can learn from and apply to their event launches & marketing. It discusses all the interesting things that can be done by leveraging today’s massive online media. We decided to focus on social media as a marketing medium and not marketing in general for one reason; Social media is the future, todays youth are entertaining themselves online, what interests them is user generated content & social participation through multi media. They watch Youtube & download music on itunes, they network on MySpace or Facebook and connect with like-minded people in any online community that caters to whatever it is that interests them. They don’t watch TV & like I use to, they no longer read papers or publications to learn the ways of the world like we did because they can learn it from a blogger or youtuber. In a new world where anyone can launch their own TV channel or syndicate their views through online media at next to zero capital cost, the marketing and advertising landscape as we have known it will be un-recognizable in 5 to 10 years from now. Social media is the future & any progressive business venture needs to be into it in a big way. We felt that by focusing one blog on how to utilize social media as a marketing strategy we would attract a wider audience of progressive professionals attracted to the tighter, specific niche of social media strategies over general event marketing as a topic. This blog has been running simultaneously with the Launch strategies blog.

We have another blog called the Event Launch Guidelines that started running on June 16th. This blog has a slightly different format and is meant to be read as a resource center for all of the tools, tips and tricks that event managers can benefit from during their event launch steps. The content of this blog unfolds in a step by step fashion with links to cutting-edge resources that readers can immediately put to use.

The idea behind this blog was “not” to tell established event planners / promoters how to do what they already are doing for a living, it is more about introducing readers to innovative technology, applications and online services that are all FREE tools. We’re sharing the tools in a step by step format of launching an event - the process they are already familiar with and know well as a foundation.

The content of all three blogs complements each other and drives the readers into the same direction in which they can learn about how to launch better events using launch and marketing strategies and tools. From our perspective, the blogs also tie into each other as far as their directional planning goes. When we begin unfolding our actual live website launch process, all three blogs will be tying the entire story together and showing the complete picture to the readers.

High level Objective of the launch strategy:

Our high level objective is straightforward. It is to eventually become an authority on deploying social media and web 2.0 for launching events. This is in line with your product and service offerings and hence will help us build credibility and reputation with the prospects first.

We want to draw event planners & promoters into following our free content whilst drawing them into becoming a part of Events Listed community.

In due course, we want to officially launch Events Listed - the event marketing, planning and networking platform to become the community meeting place that offers both social, educational, resource and networking advantages to the community. This will be based on our community relationship building strategies and concepts discussed earlier. The Free Line meets the Commercial Line when Event Planners reach a stage where they use the platform to sell tickets through our site and we get a commission of ticket sales. Mutual benefit - another building block for our relationship.

E-Book Giveaway

Another string in the launch game plan is to offer a world-call e-book about launching events online utilizing social media in today’s web 2.0 world. It will contain tips, tricks, resources and an complete step by step launch case-study. Anyone who is launching an online business can greatly benefit from it. Not only that, but we’ll be offering it completely for free. We’ll be using it as a central feature in all of our efforts towards driving traffic.

Any business owner or event marketer can download the book by filling in their email addresses and names. The quality of the content is supposed to be so top-notch that it attracts the industry professionals to it. What we would want in return is to build our lists out of this and get these professionals onto our sales funnel towards our application. Anyone who finds the ebook interesting and useful will find our platform and services extremely beneficial to their businesses as well. So, its a win-win.


| Case Studies, Follow Our Launch, Launch Strategies

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