Seed launch tactics

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If your pre-launch goes bust then you can say goodbye to an amazing launch. It is the pre-launch which determines whether your launch will do good or die - this is because the pre-launch is meant to build hype uo to launch. Its supposed to be like a bridge from now uptil the launch day. 

We’re offering a world class e-book about event launch strategies applying the latest and greatest strategies using social media and ubersyndication, as part of our seed launch campaign. Our pre-launch campaign builds the perceived value of this book to be priceless as its content is cutting edge - the very best of the best.

We give the book away to some existing followers initially against video testimonies of what they think about the book after reading it. We encourage them to be completely unbiased and candid. We then contact event associations and industry leaders who have lists of event planners, club owners and marketers offering them a FREE copy. We’re also offering sneak peaks and free copies to our super promoter lists, to give them an edge over everyone else. 

Then we invite them to distribute the book to their contacts list, tracking those contacts who download the book. Our system ensures that these promoters are signed onto Events Listed under the person (industry leader) who initially introduced them to the Events Listed account. We then give these industry leaders 50% of all revenue earned through ticket sales commissions throughout the life of their account with Events Listed. This earns the referrer a lifetime, in perpetuity royalty for introducing us to their lists. In some cases certain industry leaders have over 60,000 event planners on their lists - you can do the rest of the math yourself. 

In this way we build our own prospects list through giving away our e-book which constitutes great value without a barrier to entry. The quality of content in this ebook earns us brand recognition and some authority to these professionals. The book also outlines the value of using our application for staying ahead of the event marketing curve. 

The industry leaders who generated hundreds and thousands of visitors to our book giveaway page earn credence from their lists for sending them to a page that represented great value at no cost. At the same time they discretely earn a recurring commission in the backend when these professionals move through our sales funnel from the book onto a free version of our application and finally onto selling tickets & merchandise off the page.

We charge a small 1.5% fee per ticket sale on Events Listed which constitutes our first revenue since launching our Free Line campaign all those months back. This is how we’ve set up one element from our seed launch campaign. All of these elements indirectly drive focus towards the real deal - our application. 


| Case Studies, Follow Our Launch, Launch Strategies

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