Product Costing & Feasibility

Posted by admin | Feedback »

OK by now I have come up with a list of pages that represent solutions to problems searched by our target market. I have a fair idea of how much traffic I can bring into the site and I am aware of the sort of money it’s going to cost me to get them there. I have deleted pages that host solutions to problems tied to keyword phrases that are going to be just way to expensive to attract visitors.

In the Events Listed case I could see that the business opportunity called for us targeting a huge volume of traffic in the generic events space using an exponential number of key word phrases to attract free traffic easily and sell this traffic off our pages through adsense, ticketing or any other affiliate related products.

My research had confirmed it was this or we were going to have to narrow our focus down into a tight niche within the event industry, target a smaller volume of highly concentrated traffic to targeted audience and sell a hand full of high end items that earned us big margins.

I could have spent weeks tightening the screws chasing words into certain niches like “event planners” or “night club” promoters and drilling down to a specific kind of event planner or promoter and even focusing on regions or cities that registered any kind of volume for a niche in keyword results.

Through my early research however, I identified that ticketing of public events online was huge online with a steady uptrend, likewise it was extremely competitive. Tens of thousands of websites selling tickets to sporting, charity, theater & concert events throughout the world yet all these sites were resellers or affiliate sites selling tickets on behalf of the huge ticketing networks.

These reseller sights, when I traced them all back to the source, lead to just a handful of wholesale or ticket Intermediaries who distributed tickets on behalf of the ticket brokers, venue owners and promoters. Now I also discovered that the volume of traffic generated by all the main events was huge in comparison to the smaller events. Thousands of ticketing sites were competing for the not so competitive phrases representing the less known events whilst a handful of 5 to 10 sites dominated the top pages of search engine results for all the main events that attracted hug traffic volume. I noticed trends in my key word research that indicated large spikes in key word searches for specific events were in line with the amount of media coverage these events were receiving so there was a clear strategy of watching the events calendar for coming events with a view to dominating key word phrases that don’t exist before specific events (that have unique words in the phrases) are announced, to get pages into top ranking positions before the event hit the press at which point everyone is searching the internet for the event.

You could never pay per click for traffic and make a margin on selling tickets to these larger public events. Though if you could fine a way of getting cheap traffic the opportunity was a good one.There was huge volume, no physical product, no customer support & the item was a consumable so the same customers would buy time and again after you invested in securing them as a first time customer, this is if you built in a loyalty program to retain their business.

I got excited and started following this ticketing site trail it got even better because I realized there was a whole world of event organizers and promoters who sell tickets to anything from school plays to local night clubs & weekend tennis tournaments who didn’t have access to this global ticketing networks because their volume and ticketing sales was not enough to warrant the expense of using them. My Analysis led me into more research and this entire process led me to coming up with a broad outline of what I felt was a great opportunity online, at a global level.

Now the more detailed version of this opportunity took four months to work out, function by function, and turn into a full developer’s specification which will be covered later - for an overview you can visit: www.EventsListed.com/eventline


| Case Studies, Follow Our Launch, Launch Strategies

Related Posts


If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.