Never Ending Conversation

Posted by admin | Joint Venture Partners & affiliate launches »

Conversation is the key which opens doors to people’s minds and hearts. I believe that more than any business, marketing thrives on communication.

You have to get to know them and find out what they want. It is a false assumption that the more populated your lists are the more popular you are. Popular is not achieved just by adding people to your list of contacts. They should be able to recognize you and know you. Be one with the people, bond with them and most important of all LISTEN to them. From the conversations that you have with them, you can make each stage of your launch a banging success. Remember that “there is no such thing as a worthless conversation, provided you know what to listen for.”

Never talk down or be condescending in your conversations. Empathize with the people so they can relate to you and open up to you. Share your experiences with them as this will encourage them to do likewise. Show genuine interest, be engaging and relaxed yourself so you can put them at ease as well. Be upfront in your dealings and encourage queries as “questions are the breath of life for a conversation.” The answer to these will help you collect useful data which will serve as a launching pad for your vent. You would know in advance what people want and expect and this will give you added advantage. Keep them updated as everyone likes to be in the know and this will help you build the buzz around your event.

The main reason for you to engage in conversations is to build trust. If people don’t trust you they won’t believe you and you’ll have a hard time convincing them. Get them on your side. The basis of any relationship is trust and it is important for you to win it as it is a great defense against naysayers and competitors. Don’t put an end to this relationship after your event has been launched. You want these visitors who have become buyers to become permanent customers so don’t break the thread of this conversation.

Our conversations with our prospects started way before launch. We have 9 different email campaigns running in parallel, targeting different sets of groups. We have video tours walking interested people through the application. We have a presence on facebook, myspace, linkedin and all major social networking sites. We encourage people to follow us on twitter, friendfeed and of the likes. We have 3-5 blogs running in parallel to our launch campaign. We are open to feedback, discussions and conversations with people - as they are the most enablers of our business.


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| Case Studies, Follow Our Launch, Launch Strategies

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