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Posted by admin | Raising Capital »

OK now I have my opportunity sketched out in my mind - backed up with research that confirms I will be able to attract a huge volume of traffic at varying degrees of cost. It’s time to see what the market thinks about the idea before I commit to executing it.

So I’ll search for forums, communities and groups based on my listed keywords. I will also engage people directly in different social networking sites - like Google groups, Twitter & Facebook groups. These platforms are the real world equivalent of a group of people all standing in a huddle on a street corner whom you know are all potential customers. Not just any customer, they are targeted customers who have joined a community of other likeminded folks who all have an interest in what you have to offer. Event planners and promoters.

Just like in real life, you wouldn’t walk into a private group of people with a big banner ad and fliers, spamming people in social networking sites is no different. Engage them in conversation and ask them their interests before asking them if they would mind taking time out to give you some feedback on your new website opportunity. Offering to remunerate them for their time is even better etiquettes, some say. I work my way across the networks until I find 100 or more people who are perfect candidates for my survey.

I have only spent a thousand dollars or two on paid ads to date so paying 100 people $10 each for answering a quick survey of 10 questions is only going to cost me another $1000. This is cheap insurance before forking out tens of thousands or asking an investor to fork out hundreds of thousands of dollars to launch a site that until you ask 100 people you have no idea how it will be received anyway. You are going to need an online survey, I use survey monkey it only costs around $100 for a year to use their paid service, which is very effective.

I will always write a brief outline of the opportunity and post it in the intro of any survey - an example of which you will see at www.EventsListed.com/EventLine

I then add 10 multiple choice questions that give me the surety on questions you must be asking yourself at this stage about what exactly may or may not be needed in a site like the one I am assuming the market wants.

If done right these survey results will hold all your answers and as stated, for a cost of no more than $2000 you have everything you need to confidently decide to spend a lot more money executing the opportunity or at worse you have invested $2000 and some time to save you waisting a lot more time and money on an venture that would most certainly not have paid off.


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