EventsListed.com - Website Launch Strategy

Posted by writer | EventsListed.com - Getting Set for the Launch »

Ok so now let’s walk through the Events Listed product website launch strategies that we are building and working on.

1- Building Traffic: Now that we have the blogs running, we need to drive traffic to it instead of letting the content go to waste. We know that there are a LOT of people out there who can benefit from these blogs, we just need to find a way to get them here. So the first step would be to generate targeted traffic to our blog posts and main website that contains quality content targeted specifically for event planners. I’m going to discus the different approaches we are using for generating traffic using social media and other strategies next week.

2- Free Information: Once we have the required traffic pouring in, we will build a blog/Vlog or video blog that will include a podcast audio track, video & text feed so consumers can read, listen or watch the free content provided in a place and time of their choice. If we present ourselves as employing the latest in media syndication strategies (which we are) through our own launch process we will anticipate we will attract high level, tech savvy industry leaders wanting to A. assess the quality of our content and B. Note with interest the way we are syndicating it.

3- Pre-launch Alpha Customers: Our strategy is to gain an active following of early adopters and thought leaders. If these people become the pre-launch customers, then they will bring the masses (or rather the rest of our targeted customers) with them. So, it’s important for us to get these people on board first and engage with them as much as possible.

4- Launch Ramp-up: Once these early adopters have tried out and tested our product website, we will obtain video and audio testimonials to add to our launch campaign to get the attention of the rest of the world (prospects).

5- Launch: Finally, once the pre-launch is complete, the official product website will be launched to the public . We are planning an extensive three week product launch campaign though are careful not to commit to a date until we know where we stand mid pre-launch.

This entire process up to the launch is going to take approximately 3 months from kicking off.

You may want to know the rationale behind targeting the thought leaders initially as opposed to getting straight into our niches. When you’re dealing with physical products, doing trade is relatively simple. Information trade, on the other hand, is quite a different ball-game altogether. All information has an original thought process (source). These are generated and demonstrated by thought leaders and early adopters. There are thought originators in every domain and industry: think about Apple’s design philosophy, 37signal’s usability philosophy, etc.

This original information is taken in, disseminated, split, dissected, rehashed, reworked and re-presented in various forms through multiple mediums down the line. Sometimes it takes years before the information is adopted by the general population and then it’s pretty much a rolling game thereon. The early adopters slowly but surely bring their friends, families, networks and everyone who looks to them as the people in their network who have the finger on the pulse. You know the people you turn to when it comes to new technology and innovation, you turn to them for their lead and authority and so does everyone else. If we get enough of these people enjoying our product early then we are assured that over time our websites concept will gain momentum. The transition from thought originators to masses can take a few months, weeks or even days, depending on what the concepts are. Generally things that have a higher learning curve (and hence a higher shifting cost) take a longer while to catch on.

For us it is important to bring people that others trust and respect already. This ensures a deep seeded market penetration that cuts to the chase. Ultimately if the early adopters end up learning about our product after the masses their response to it will ultimately have the same effect. If they are not first to try it on however they wont deem it as a viable opportunity as the first to put their name on it.


| Case Studies, Follow Our Launch, Launch Strategies

Related Posts


If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.