Eventslisted.com - Blog content strategy

Posted by writer | Eventslisted.com - Social media campaigns »

What we say to the world and how we say it, helps defines a lot of things for us. It defines how we are perceived by our audiences. It defines how we will be remembered. It defines our thought mechanism and business ethics. It defines are motives and objectives. It defines what principles we value and support. It defines our interactions with the world around us. It defines how we can make a difference in somebody’s life or work. And most of all, it defines who we are. Here are some things that have under consideration, when we’re baring our thoughts to the world.

Multiple Blogs: We are running three blogs simultaneously under the Event Marketing umbrella. Two of them focus on strategic level thoughts on launching and promoting events. The third blog directs the readers to useful tips, tricks, resources and links for managing and promoting their events. The idea here is to segment and customize the blogs for three different types of readers and mindsets. All three should benefit from the individual blogs as well as find it useful to follow the entire Event Line set for being in the know. Despite drawing these lines between the three different types of content, we have ensured that the overall direction of the three blogs remains the same. Our domain of expertise is event marketing and we try not to deviate much from this area – so despite the fact that we have multiple blogs, we have a focused approach.

Quality Content: The purpose and effort of the three blogs will go waste if they are not useful to the targeted readers. The quality of content thus becomes our core focus in our blogging campaign. We have ways to ensure that the content gets out consistently and maintains a level of quality throughout the launch campaign. The focus of the blogs is to create quality content that is useful for everyone who is planning on marketing or launching their events.

Alignment to Launch Roadmap: The blog content is distributed and planned in a way so that it complements the overall launch roadmap. It starts with little chunks of information unfolding the entire story behind the launch.

Increase subscriptions: A target from the blog content is to get as many RSS and email subscriptions as possible. The email subscribers will automatically be added to our lists. The increase in subscriptions should be a natural consequence of the quality of content.

Drive traffic to blog: We’ll drive traffic to the blogs through our social networking strategies and also by linking and commenting to authority blogs within the domain. The idea is to get noticed by people who can benefit from the application and who will in turn benefit the business.

Aim to become Authority Blog: A motive of the blog is to slowly gain credibility and interest in the crowds and become an authority blog in the event marketing domain. This will be done by focusing on this niche and by putting up regular content which is valued by the readers.

Search engine optimized for market domains: We have a 6 month SEO plan to get the blog and website content up the ranks for selected keyword phrases.