Customer Feedback

Posted by admin | Traffic through wikis, forums & groups »

Feedback is one of the essential elements of good communication and we take it very seriously. Feedback is a chance to understand what the customers want, what they like or dislike, what their expectations are. Once you interact, relate, bond, build trust; then only can you market and promote. We always encourage feedback at every step of the way throughout our prelaunch and launch campaign. We have dedicated people parsing through the feedback to get valuable insight and information out of it. If needed, we alter our tactical level plans to be best in line with the customer’s feedback and expectations. 

This communication doesn’t stop at the initial stage. You have to be WITH the people at each and every stage and be able to gauge their thoughts about what you are doing. You can and you must use your visitors feedback to make your campaign perfect.

At Events Listed, we believe that getting to know the mindset of your visitors and getting their feedback can turn them into buyers and eventually regular customers. The easiest way of getting feedback is that you simple ask them. NEVER assume that you know what they want or what they are thinking. And don’t just ask but act accordingly.

You can ask them through online questionnaires and surveys. The questions should be simple, succinct and to the point. If you have a questionnaire, ask a few key questions and keep them interesting so people feel like answering them. Convey to the people that giving feedback is in their best interest as it will mean better quality for them. Remember that you can strengthen your relations through feedback. You can collect the feedback via email, feedback buttons on your website, polls, blogs or through a ratings list.

Don’t be nervous about negative feedback. Huge Prather, the American best-selling author and lecturer knew what he was talking about when he said that negative feedback is better that none. I would rather have a man hate me than overlook me. Work on this premise and fix the drawbacks in your marketing campaign quickly before things get out of hands.

You may be marketing one of a kind event but if you don’t know how people will react to it then you are wasting your time and resources. Reach out to people as feedback is the key to improvement.

A case in point. We’ve built surveys using surveymonkey.com to gather information about people’s usage and perspective of social media. This information will lead to very interesting stats on using social media in the events marketing space and will be compiled and added to our upcoming ebook. If you’re interested you can fill out the survey here: 

* Event specific: http://www.eventslisted.com/survey/social-traffic-marketing/1.php

* General: http://www.eventslisted.com/survey/social-traffic-business/1.php


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