Jun 2

Building reputation and credibility

Posted by writer

This post is directed towards people who are launching products, offering services or simply providing their own event management services. If you’re running your own firm, you can focus entirely on getting business instead of pleasing supervisors. This usually equates to getting customers and making sure they are happy. The issue is that it isn’t always as simple and easy as it seems. Unless you are in a very specific niche, chances are you’ll have competitive sharks swimming in the water as well. Those businesses that thrive on reputation based sales become very competitive.

The good thing about today’s time is…

May 6

Client relationship tips for event managers

Posted by writer

Here are some quick tips to help you in maintaining relationships with your customers and prospects.

1- Give options. If your clients want their events to be different, offer ways of customizing them to the nth degree. Be consultants, not just organizers. Give your full attention to what they want and then propose solutions and options to them.
2- Show that you care about them. Offer complementary services or gifts for bigger events to build relationships with regular customers. These can be anything from a picture album of the event to free bartenders. This depends on your budgets and resources. But…

May 1

Launching events - building a relationship of trust

Posted by admin

As event managers, we have gone through the extensive cycles of launching shows and parties a great number of times in the past. I have to admit I had a lot of inhibitions about it initially, as we turned towards online platforms for marketing. I knew there were areas which would benefit greatly, like automatic RSVPs and ticketing etc - but I had no idea how we would be able to pull the crowd in without spending too much time planning meticulously.

Interestingly enough, online marketing is closer to real-life situations and emotions than offline promotions. I will elaborate on different…