Jun 28

Steps to your launch communication - Part 2

Posted by writer

I talked about how you can warm up your lists before launch using specific emotional triggers in your email campaign. This is an extension to the same post.

The image above sums up the entire interaction process. We’re guiding the prospect through this step by step cyclical process of launching and are using mental triggers to help them make their buy-decision based on impulse or need, or a combination of both.

Throughout the process, remember to have the basic material and content prepared before you begin the prelaunch campaign. However, you can tweak and modify things as you go based on your…

Jun 26

Steps to your launch communication - Part 1

Posted by writer

I’m writing this post after a lot of research and analysis of whats worked for people. It has a lot of influence from the Jeff Walker’s internet marketing philosophies - and we all know how he has contributed to the success of countless businesses. He sold over 1 million dollars worth of course product in a couple of hours last launch and he and his clients do it randomly. So be sure to know that these aren’t necessarily to be followed to the bone - but they are techniques that have worked for many in the internet marketing game and…

Jun 14

Segmenting your lists

Posted by writer

When you are communicating to your lists, its important to send messages that are directly relevant to them. The more they feel that the email is “custom designed” for them, the more likely they will be to buy from you. Since this effects your conversion rates and hence your bottom-lines, it becomes important to divide your list into sub groups or chunks.

List segmenting is a crucial part of email marketing. You should try to tweak your messages to speak to specific chunks of your list directly in terms of what your products offer to those individuals.

This is not as difficult…

May 6

Client relationship tips for event managers

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Here are some quick tips to help you in maintaining relationships with your customers and prospects.

1- Give options. If your clients want their events to be different, offer ways of customizing them to the nth degree. Be consultants, not just organizers. Give your full attention to what they want and then propose solutions and options to them.
2- Show that you care about them. Offer complementary services or gifts for bigger events to build relationships with regular customers. These can be anything from a picture album of the event to free bartenders. This depends on your budgets and resources. But…

May 3

Never stop building lists

Posted by writer

Building lists of customers, prospects, attendees, audiences should be a constant process. Once you have people on your lists make sure you start building a [[strong relationship]] with them. These lists are like an asset for every event organizer. They are an invaluable part of launching successful events and should be treated that way.

You can use different online methods to locate people with similar interests, a few of them are: