Aug 26

Eventslisted.com - Launch sequence time line

Posted by writer

I’ll touch on the stuff that we’ve already covered before this launch sequence was published, so that you have a better feel for our pre-launch plans.

In March 2008, we launched our brochure website, video and squeeze page to capture names and email addresses of interested prospects. We also kicked off our domain optimization work, under a 6 month optimization roadmap.

In April 2008, when the brochure website was all set up, we began working on our social networking presence to build contacts. This social networking aspect has been a constant work in progress to date and will continue all the…

Jun 28

Steps to your launch communication - Part 2

Posted by writer

I talked about how you can warm up your lists before launch using specific emotional triggers in your email campaign. This is an extension to the same post.

The image above sums up the entire interaction process. We’re guiding the prospect through this step by step cyclical process of launching and are using mental triggers to help them make their buy-decision based on impulse or need, or a combination of both.

Throughout the process, remember to have the basic material and content prepared before you begin the prelaunch campaign. However, you can tweak and modify things as you go based on your…

May 28

Creating high impact launches - with minimum investment

Posted by writer

For most businesses, launches are important determinants of the future success of a venture. However, if you’re new in the market it’s often difficult to build that level of interest in crowds. Lets expand on an example that I mentioned in one of my previous posts of launching night-clubs. As a night-club owner, you want to attract the right audiences and create a lot of buzz at launch. The problem is that if people haven’t heard of you before, they will be skeptic about attending. If they don’t attend, your launch wont be a success. If your launch isn’t a…

May 23

Selling yourself short? The business owners paradox

Posted by writer

Pricing your products or services well is important for business sustainability. What happens when you lower your standards or sell yourself short just to get to your markets? Well, you get to your markets alright, but you don’t leave a lasting impact on them.

Take the example of a nightclub owner about to launch his first club in town. Nobody knows about it yet, and so he fears there wont be enough attention. The better the launch, the more successful the club will be in that part of town. To create a good launch, he may have to come up with…