Designing events - its all about the creativity

Posted by writer

Planning events is just like designing. That is why whenever I have to pick someone for my team I look for those that have a good mental balance. Let me explain: The most ideal team members so far have been people who are meticulous planners (left brained) and highly creative (right brained) at the same time. This may sound a little too idealistic but its not. You can even get intelligent people and train them with mental exercises or activities to use both sides of their brains.

Planning events or businesses requires creativity. You need to find new ways of targeting customers, new ways of promoting events, new ways of building communities, new ways of planning themes. Everything works at a fast pace these days, which puts the customer expectation bars high. You can only expect to meet those bars if you can differentiate your services and products significantly and manage to stand out from the crowd.

So, instead of looking for best practices or easy way outs, take time out to design your events as if they were a painting. Paint out new ways of blending all of the different elements together to make picturesque memories.

A great event marketing case-study - Nestle’s baseball campaign

Posted by writer

Nestle is recently hosting an amazing family days campaign as part of its Minor League Baseball Sponsorship. They’ve also built a great interactive website for this campaign. The Drumstick Cone events. This is an interesting casestudy of how a company can; a- make their products into events, b- create excitement and hype around the events, c- have mini-events (or relaunches) within the events themselves.

They’ve strategically linked the campaign with ticket discounts and ‘fun family activities’. They’ve also built hype around the fact that they will be touring selected minor league ballparks where they will take pictures with the families who attend. Note: An incentive to go. Next, they’ve targeted kids really well by offering trading cards to those who buy their drumstick cones at the events. Note: An incentive to buy. Then, if it wasn’t enough, they’ve added an element of creativity and ownership on those trading cards by making them completely customizable. Note: An incentive to brag about. Hats off to Nestle’s marketing team. Great job!