May 21

Make everything into an event

Posted by writer

Every little instance or occasion in our lives is an event. A teleconference meeting with your staff, is an event. A new purchase, is an event. Hearing sad news, is an event. Going out to watch a movie, is an event. All of these different events make up our life experiences.

You’ll notice how when we try to think back to our earliest memories, we just remember glimpses of different situations or feelings. These glimpses were once events (whether recurring or one-time) that stayed on with us as memories.

This observation has two important sub-thoughts that we can learn from:

1- If we react…

May 8

Turn your events into a revolving door

Posted by writer

To keep up with today’s pace - businesses are like revolving doors for launches. You’ll notice how they’ll go through an extensive hype building pre-launch campaign, and then finally launch; only leading to another relaunch or special mini-launches. The interesting thing is that this process actually works!! I have been studying event marketing tricks for a good time, and have found this cyclical launch technique fabulous for business.

If event marketing and launching is dominated by ‘a survival for the fittest mindset’ - then this technique is truly going to benefit you a lot. I call it the ‘revolving door technique’ because; just…