Eventslisted.com - Social media campaigns

Posted by writer

Our social media campaigns run simultaneous to the email marketing, blogging and all other prelaunch campaigns. The social networking aspect of our campaign begins before we even launch the blogs and moves along the launch timeline long after the official launch in October. In some ways, you can consider it to be independent of the rest of the elements of the campaign because of its marked significance to the success of the launch.

In many ways, the social media campaign is the heart beat of our launch - it’s what keeps everything going.

We want to invest in the amount of time and attention it deserves. We have an entire blog dedicated to social media marketing strategies that event marketers or business owners can apply to their businesses. We’ll be covering details of how we’re leveraging social media for the upcoming Events Listed launch in that blog as well as touching on the outline of it here in the follow a launch strategies posts.

For now, I’ll just briefly mention the underlying philosophy behind this social media ampaign without diving into the details of the individual tools that we’re using (please check our social media strategies blog for that).

The concept is that you can’t force or fool people to your products, you have to patiently convert them into leads one at a time if you want your leads to have a good chance of becoming good customers. The power of social media is that it allows us to get to those prospects easily and engage at their levels. The idea would be to network, network and network - have conversations with them. These prospects emerge from our conversations, followings, friending strategies, fans on the online social networks.

We’ll have a presence in multiple social media networks with a consistency in our image and conversations. We’ll have Facebook pages, Linked in profiles, Twitter updates, Squidoo lenses and many other online places. We’ll work with the prospects to get the conversations started and draw them into the leads lists, if interested.

Active Event marketing

Posted by writer

In the prelaunch phases leading up to your event, you cannot let your hype wane just because of wrong strategy implementation. Its easy to build social marketing plans, but requires a lot of energy to make sure they are implemented properly.

With all of the different bookmarking, content sharing, collaborating and social networking websites sprouting up around us, we sometimes get lost about what to do. Just jumping in the game randomly can’t help, so its best to resort to a game plan first. The whole cyclical launch strategies, mental triggers and social media strategies that I talk about are to help you understand the road that you are treading better.

As an event marketer or manager you can choose to hire specialized skills or spend your own time to market your events using these social platforms. Someone from your team needs to be actively involved in the prelaunch process constantly. Simply having a presence in social sites is not enough as that will only get you so far. You need to be in the forefront of conversations and be involved with whats going on. If you have a blog or an event page, make sure it is updated regularly and has the latest information about the event.

All of this activity shouldn’t undermine the quality of your content. You need to offer value to people in order to win their trusts in social networks. Value is offered by quick response times, quality and your availability to help others.

Social marketing efforts spread through word of mouth. Thats why some of the most remarkable web 2.0 campaigns spread virally to thousands of people in a matter of hours if not minutes. So get out there with a plan. Actively engage your audiences.

Event marketing - step by step guidelines

Posted by writer

We come across many people who keep asking about ways of leveraging social media for event marketing. Its always great to have hours of exploratory discussions leading to sparkling eyes, great ideas, active minds and whiteboards full of brainstorming diagrams.

I guess that’s where posts like these come into place - we’ve worked, consulted, tried, tested, experienced, experimented and want to share that knowledge with you.

Part of our team has introduced a whole series of posts dedicated to event managers on how to market events using social media tools and how to use different online platforms to their advantage during the planning phases of the event. Its going to be great journey for them, and you can definitely participate in the discussions there. Heres a link to the blog.