Make everything into an event

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Every little instance or occasion in our lives is an event. A teleconference meeting with your staff, is an event. A new purchase, is an event. Hearing sad news, is an event. Going out to watch a movie, is an event. All of these different events make up our life experiences.

You’ll notice how when we try to think back to our earliest memories, we just remember glimpses of different situations or feelings. These glimpses were once events (whether recurring or one-time) that stayed on with us as memories.

This observation has two important sub-thoughts that we can learn from:

1- If we react to different situations in our real-life just as meticulously as we plan large-scale events, imagine how it will effect the happiness quotient in our lives.

2- We don’t have to be marketing big events all the time, we just need to figure out how to create traction around smaller level things as well. This can be great for the relaunching strategies that we discussed earlier.

Client relationship tips for event managers

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Here are some quick tips to help you in maintaining relationships with your customers and prospects.

1- Give options. If your clients want their events to be different, offer ways of customizing them to the nth degree. Be consultants, not just organizers. Give your full attention to what they want and then propose solutions and options to them.
2- Show that you care about them. Offer complementary services or gifts for bigger events to build relationships with regular customers. These can be anything from a picture album of the event to free bartenders. This depends on your budgets and resources. But a good gesture goes a long way in building lasting relationships.
3- Keep marketing material handy. Always have case-studies of successful events that you did and present them in an attractive way for prospects. You can short fliers or brochures printed or online PDFs. Make sure you can demonstrate your capabilities as great event organizers.
4- Never forget your lists. Keep in regular contact with previous clients, prospects or audiences through emails and occasion-based greeting cards. You can setup reminders for yourself to invest a few minutes each month to do this.