Jun 21

Hitting mental triggers - its all about the perfect timing

Posted by writer

In an earlier post I talked about how to hit mental triggers. Today I just want to elaborate a bit on when to hit. See, just like any marketing effort, your emails are messages that are going out to your prospects. If you have been following this blog, you would know the importance of building lists of prospects that can you then target for your launch.

When mapping out your event launch strategies, you need to plan how to build hype and anticipation until it climaxes at launch. You launch just when the curiosity has peaked and Bam! See the fireworks happen.

This…

Jun 19

Launch Stories - make a perfect blend and serve it hot

Posted by writer

Stories have an important role in making a launch a raving success. Your launch story is simply how you present information to your prospects. What are you about? Why should they care? I’ve always wondered why some launch stories hit it big and others just fizzle out like they never even existed.

We all want big successful launches, and it turns out that a lot of it is in our hands. All of this assumes that the product or event that you are about to launch is worth the hype.

I’ve written about how to build your stories here and here. Today,…

May 28

Creating high impact launches - with minimum investment

Posted by writer

For most businesses, launches are important determinants of the future success of a venture. However, if you’re new in the market it’s often difficult to build that level of interest in crowds. Lets expand on an example that I mentioned in one of my previous posts of launching night-clubs. As a night-club owner, you want to attract the right audiences and create a lot of buzz at launch. The problem is that if people haven’t heard of you before, they will be skeptic about attending. If they don’t attend, your launch wont be a success. If your launch isn’t a…