Client relationship tips for event managers

Posted by writer

Here are some quick tips to help you in maintaining relationships with your customers and prospects.

1- Give options. If your clients want their events to be different, offer ways of customizing them to the nth degree. Be consultants, not just organizers. Give your full attention to what they want and then propose solutions and options to them.
2- Show that you care about them. Offer complementary services or gifts for bigger events to build relationships with regular customers. These can be anything from a picture album of the event to free bartenders. This depends on your budgets and resources. But a good gesture goes a long way in building lasting relationships.
3- Keep marketing material handy. Always have case-studies of successful events that you did and present them in an attractive way for prospects. You can short fliers or brochures printed or online PDFs. Make sure you can demonstrate your capabilities as great event organizers.
4- Never forget your lists. Keep in regular contact with previous clients, prospects or audiences through emails and occasion-based greeting cards. You can setup reminders for yourself to invest a few minutes each month to do this.

Never stop building lists

Posted by writer

Building lists of customers, prospects, attendees, audiences should be a constant process. Once you have people on your lists make sure you start building a [[strong relationship]] with them. These lists are like an asset for every event organizer. They are an invaluable part of launching successful events and should be treated that way.

You can use different online methods to locate people with similar interests, a few of them are:

When you add people to your list, make sure you start communicating with them immediately, so that they don’t forget about you. Keep them in the loop with what’s going on, and build meaningful relationships with them. The stronger your relationship is with your lists the more likely they will support you when you introduce your events to them.

This is as important for event planning as it is for sales. A sales-persons value is often determined by how many contacts and networks he has. So, whether you plan events as a career, hobby or are only contemplating on building a career in it - get down and start building those lists today. They are going to help a lot when the right time comes.