May 19

Event launches - whats your attention magnet?

Posted by writer

I am sure most of you would agree that we can’t just expect people to get excited about our events just like that - they need to have an incentive to. These incentives are based on basic human feelings - joy, thrill, excitement, suspense, comfort. Understanding what causes these emotions and what effects they have on the moods and actions is important for creating the right kinds of incentives for your audiences.

When you have built the brand of your events, you will know exactly what emotional bracket you want to trigger to build hype. Different events play on different human…