Take me to water – don’t just give me another map

Posted by writer | Events Listed - The Idea »

Ok, so as I mentioned yesterday, I am in the process of launching a social networking website for event planners and promoters. It’s called Events Listed. We are 5 months into development and currently in testing phase.

The idea behind Eventslisted:

The main idea behind Events Listed is to enable anyone, anywhere to build rich and interactive pages and applications for their events. The website will give people or companies the platform to promote and celebrate events that they want to share by leveraging the latest web 2.0 technologies. Its a complete end to end platform with ticketing and merchandising systems integrated within it.

It will be an international social networking web platform for event planners and promoters.

My interest in this field:
Having founded three start-ups, I have a preference for working against the odds & committed to breaking barriers. My interest in internet marketing in general and event management in specific led us to creating Events Listed. The Event Listed product website launch is going to be a product of intense social media marketing and intricate product design details.

Launch Strategies:
We’re about to begin our own website marketing & launch strategy and I’ve decided to show it to you as it happens. This is going to be a thorough getting-your-hands-dirty process for the doers and go-getters. I’ll keep it transparent and free from any loopholes. So, if you want to actually get “in the bunker” so as to speak, and see how these always-talked-about-but-never-demonstrated strategies can work, then you’re in for some interesting content.

My intention is to share the entire process with all of my readers as I go through the launch process myself.

You will be able to apply these strategies to event launches, product launches or any other activity that you are planning. These posts will run in tandem with our Event Launch Guidelines daily blog posts that will walk you through an event launch process from end to end linking you off the 5 fantastic FREE web 2.0 resources at every step in the process that you can utilize to improve your business.

Starting on August 11th 2008 (4 weeks away) I’ll also be walking you through the planning steps that I have executed for the Events Listed website and product launch so that you can better understand our strategic objectives from a real launch case study perspective.

Following the Events Listed website application product launch case study posts will provide a birds eye view of how a large scale website product launch is executed. You will watch us strategically turn our product launch into a series of event launches, each marketed no differently to any event launch campaign except that our only delivery platform will be the internet. At the same time you can follow our “Event Launch Guidelines” video blog which will link you off to the latest tips n tricks in FREE web 2.0 resources presented in sequence you will be able to relate to, we will be introducing some amazing resources that you can use for each phase of launching an event from the idea through to an actual launch.

Looking forward to seeing you on August the 11th.