May 8

Turn your events into a revolving door

Posted by writer | Using mind-mapping software to plan events »

To keep up with today’s pace - businesses are like revolving doors for launches. You’ll notice how they’ll go through an extensive hype building pre-launch campaign, and then finally launch; only leading to another relaunch or special mini-launches. The interesting thing is that this process actually works!! I have been studying event marketing tricks for a good time, and have found this cyclical launch technique fabulous for business.

If event marketing and launching is dominated by ‘a survival for the fittest mindset’ - then this technique is truly going to benefit you a lot. I call it the ‘revolving door technique’ because; just like revolving doors go round and round, marketers can keep launching and relaunching events. It would be noteworthy to mention that this technique is also backed up by some of the most influential thought leaders in internet marketing.

So, if you have been reading my posts recently, you would know how to continually keep building your community through lists. You’ll also know that just having lists is good for nothing until you have strong relationships with them. All of this sounds like very basic stuff, and it is just that. But even basic things need to be handled with tact and intelligence.

A typical event goes through a standard hype cycle, where the launch is usually at the peak of the hype curve. Slowly, after the event, the hype wanes and fades away with time and only becomes a fragment of people’s memories. What we recommend to our clients is to always keep ahead of the game. Always be on your audience’s or client’s minds. Always have something exciting going on. Lets suppose you launched a product by building lots of hype online to get the targeted audience excited. You would want to keep that excitement and loyalty to that product intact for a good time to come. So, you can simply launch discount campaigns, competitions, product variations, seasonal offerings on the “same” product without having to invest anything extra in product development. If your product is an event, you would want to make it into a recurring event with something new to offer every time.

Treat your events like revolving doors, don’t just stop there.