Eventslisted.com - Social media campaigns

Posted by writer | Eventslisted.com - Traffic generating strategy »

Our social media campaigns run simultaneous to the email marketing, blogging and all other prelaunch campaigns. The social networking aspect of our campaign begins before we even launch the blogs and moves along the launch timeline long after the official launch in October. In some ways, you can consider it to be independent of the rest of the elements of the campaign because of its marked significance to the success of the launch.

In many ways, the social media campaign is the heart beat of our launch - it’s what keeps everything going.

We want to invest in the amount of time and attention it deserves. We have an entire blog dedicated to social media marketing strategies that event marketers or business owners can apply to their businesses. We’ll be covering details of how we’re leveraging social media for the upcoming Events Listed launch in that blog as well as touching on the outline of it here in the follow a launch strategies posts.

For now, I’ll just briefly mention the underlying philosophy behind this social media ampaign without diving into the details of the individual tools that we’re using (please check our social media strategies blog for that).

The concept is that you can’t force or fool people to your products, you have to patiently convert them into leads one at a time if you want your leads to have a good chance of becoming good customers. The power of social media is that it allows us to get to those prospects easily and engage at their levels. The idea would be to network, network and network - have conversations with them. These prospects emerge from our conversations, followings, friending strategies, fans on the online social networks.

We’ll have a presence in multiple social media networks with a consistency in our image and conversations. We’ll have Facebook pages, Linked in profiles, Twitter updates, Squidoo lenses and many other online places. We’ll work with the prospects to get the conversations started and draw them into the leads lists, if interested.


| Branding, Case Studies, Follow Our Launch, Launch Strategies

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