Archive for October, 2008

Joint Venture Partners & affiliate launches

Posted by admin

Promoting via JVs and affilliates helps increase outreach. Affiliates do marketing for you and bring you more visitors; this gives a boost to the income and makes everyone happy. It sounds simple enough but needs business savvy and effort on your part. Useful tips that we have employed.

a- It is essential that you maintain uninterrupted communication with your venture partners and affiliates. You have to build a relationship with them and win their trust. Your main focus while communicating with them should be to convey what is in it for them. Don’t make it all about you.

b- You have to motivate and influence them by keeping them updated about your progress and giving them fair warning in advance about your pre-launch and launch plans and timelines. This will give them enough time to plan their part of the promotions. We usually assist our JV partners and affiliates with swipe messages that they can use in their promotional campaigns. These swipe messages are prepared by content writers and can be slightly customized according to the conversation - they help in getting the message out. 

c- Keep in constant contact with them so they don’t forget about you. If you have a whole bunch of venture partners and affiliates, then choose your A-list. These are the ones who will bring you the most business so take extra care of them. These are the people whom you call more often, send special updates to. We have email campaigns set up in our autoresponders that go out to all of our partners and affiliates. These emails help us in keeping the promoters in queue with the launch status, as well as provide them with useful information that they can use in their promotions. 

d- We have planned separate launches for our JVs and affiliates. This will give them a head-start in our application so that they are in a better position to market it. It also allows us to build stronger relationships with them as early adopters and users of the app. Even in our mini-launches, we have an ebook launch coming up. We’ll be sharing our ebook for free with our super promoters before it is launched publicly to give them an edge over the others. This will help them read the book and review it candidly.