Event Launch Strategies

Strategies for launching a sucessful event

Traffic through Article Marketing Campaigns

Nowadays, successful online businesses are using “article marketing“ as a way of generating traffic and building sales. It requires you to write original, concise and informative articles and submit them to specific websites or general article directories. People looking for the same content then republish your article on their content-sharing sites. Once this circulation begins, it gets people clicking their way to your websites.

The purpose of article marketing is to rank high in searches, dominate niches, generate revenue and of course, drive loads of traffic. For this purpose, we have created accounts at sites like HubPages, Squidoo, ever.com, gather.com etc. that allow…

Traffic through SEO

“It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle.”
- Bruce Clay, CEO Bruce Clay, Inc.

The Search Engine Optimization (SEO) concept was created in 1997. Most search engines nowadays scan, index and classify web pages automatically with sophisticated algorithms. Keywords are the basis of the SEO page, therefore, it is extremely vital to develop a list of keywords that potential readers might use. We can strategically build out pages that target one major key word phrase that…

Eventslisted.com - Traffic generating strategy

Getting into the finer details of how we are planning to generate traffic into our sites. As you all know, getting the right kind of traffic that can actually contribute to the bottom-lines is somewhat tricky to direct. The importance of traffic needn’t be stressed - suffice it to say that without traffic even the best and most innovative applications can wither away. Great applications have the natural potential to create a stir through WOM amongst the targeted users. However, you need to have your basic traffic generating strategies covered, to be able to create the initial buzz. Our strategy…

Eventslisted.com - Social media campaigns

Our social media campaigns run simultaneous to the email marketing, blogging and all other prelaunch campaigns. The social networking aspect of our campaign begins before we even launch the blogs and moves along the launch timeline long after the official launch in October. In some ways, you can consider it to be independent of the rest of the elements of the campaign because of its marked significance to the success of the launch.

In many ways, the social media campaign is the heart beat of our launch - it’s what keeps everything going.

We want to invest in the amount of time…

Eventslisted.com - Blog content strategy

What we say to the world and how we say it, helps defines a lot of things for us. It defines how we are perceived by our audiences. It defines how we will be remembered. It defines our thought mechanism and business ethics. It defines are motives and objectives. It defines what principles we value and support. It defines our interactions with the world around us. It defines how we can make a difference in somebody’s life or work. And most of all, it defines who we are. Here are some things that have under consideration, when we’re baring our…

Eventslisted.com - Autoresponder strategy

This plan is in line with the list segmentation that I discussed yesterday. We need to lock down the launch story form every perspective and write each story into an auto responder email campaign that engages the audience of each list into a conversation about the story.

1 - Leads - We need to tell them about what’s coming. These are people who have already shown a level of interest in our application or services and are hence inclined towards listening to us. They have opted-in to know about the products by their own free choice and will.

Since we will be…

Eventslisted.com - Segmenting Our lists

We want to build credible lists of prospects and customers that we can work with. These lists are our community members, so we have to make sure we can build lasting relationships with them. There isn’t any point in having a list of 10,000 people if you know nothing about them and they know nothing about you. Quantity doesn’t matter half as much as relationship depth when it comes to the community members.

The auto responder systems will allow us to filter our lists by location and a host of other technically defined filters through IP address & other data collected…

Landing Pages & Lead Capture

Capturing leads and directing them to the website is an important element of internet marketing. We have placed multiple landing pages for the sole purpose of lead capturing that target one keyword phrase each. All of these landing pages have search engine optimized content. The landing pages are not too big, to avoid becoming boring. They have a maximum length of 200 words and are relatively easy to read and understand.

Again, the idea is to lead people in a direction, not drive them away.

What sets our landing pages apart is that Miss Abigale is on each landing page talking directly…

Our Launch Story

A story is a message or impression that we communicate with people. It is meant to be consistent throughout the campaign, across multiple channels. The marketing messages, blog posts, website content, emails, everything needs to be aligned to the story. Please don’t confuse the word ’story’ with something fictitious. Its just the actual and real message thats sent out for the world to see.

Today I”m just going to talk about what the core message will be around the time of our official public launch. We will of course let everyone know (via public announcements in our social networking groups and also…

Our Pre-Launch Story

Our pre-launch campaign plays a significant role in our launch process - the better the pre-launch hype, the better the launch. Pre-launches are however tricky areas, if the product is still under development/testing when the campaign begins.

We know that we have to play with some extremely important mental triggers to get the kind of attention that we want. Our greatest challenge was to build a feeling of scarcity - because our product is free and available for the mass market. Our business model was to give access to the product for free so that adoption could spread via word of…

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