Events Listed Partners

Protected: Email - Day 3 - Hi {!name}, Here is our Super Promoter Launch Time Line.

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Launch TimeLine

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Super Promoters’ Follow Up Emails

E-Mail 1 - Day 0 - Hi {!name}, Thanks for applying to become a Super Promoter!
E-Mail 2 - Day 2 - Congratulations {!name}! You have been accepted as an Events Listed JV Partner!
E-Mail 3 - Day 3 - Hi {!name}, Here is our Super Promoter Launch Time Line.
E-Mail 4 - Day 4 - {!name}, it’s time Super Promoters put out a message to their social networks.

Social Traffic Follow Up Emails

Super Promoters’ Broadcast Emails

Social Traffic Broadcast Emails

Protected: Email - Day 2 - Congratulations {!name}! You have been accepted as an Events Listed JV Partner!

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Protected: Email - Day 0 - Hi {!name}, Thanks for applying to become a Super Promoter!

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“1940’s”

ABC started broadcasting in 1948 and became the 3rd major TV network to commence programming.

If all three networks had spent the past 60 years programming 24 hours a day, 7 days a week, by 2008 they would have produced 1.5 million hours of TV programming.

Mike Wesch, Kansas City University

“Over the past 6 months, YouTube produced 1.5 million hours of programming.”

“The 70’s”

TV was black & white.

Telephones were connected by cables.

News was published on a paper and physically delivered to our front door step by an actual person.

“There will be more content published over the next 12 months than has been published in our entire history.”

“The 80’s”

A cultural inversion started to take place.

Women became a permanent part of the work force.

Corner stores were knocked down and turned into malls.

Human beings became increasingly individual and longed to be more independent. We had become isolated, connected by TV’s, mobile phones, and freeways.

Sir Robert D Putnam, Bowling Alone.

“Stephen Weiswasser, ABC TV, was quoted saying (1998) “You are not going to turn passive consumers into active trollers on the Internet.”

“The 90’s”

Surrounded by increasing commercialization, living in a world where the truth could be bought and sold, we started longing for authenticity. We became more individual, yet experienced an overwhelming desire for community.

Our increasing independence drew us to desire stronger relationships that spanned further than the streets in which we lived.

Large media corporations determined what information was syndicated across their media networks; we watched and read content they delivered.

“By the month of April 2008, the Internet attracted roughly 360 million unique visitors for the month. My Space and facebook attracted about 230 million visits in the same month”.

“2003″

Social media sites like YouTube, faceBook, and MySpace represented a new kind of platform where suddenly every one could join in. We saw new forms of identity forming… new forms of expression.

Social media became a celebration of empowerment, of global community… a celebration of new and unimaginable possibilities.

We could aspire to new global connections that would transcend space and time, where all constituents had a voice. A voice that could be published to the world, without cost.

Web 2.0 was not just about information, it was about people… linking them in ways they had never been connected before. Sharing, trading and collaborating.

Mike Wesch, Kansas City University

“200,000 videos are produced and uploaded to YouTube every day. Nearly all contain unique and original content. The average video is shot for an audience of less than 100 viewers”.

“Our Media Scape Has Changed Forever”

Our media scape has changed forever. The center of this new media is us. When our media changes, relationships change. When the dynamics of human relationships change, so does human nature.

We have changed!

We are living in a new age of participatory media where anyone can publish content that is filtered by the masses, not a small group of media corporations.

A single piece of content that costs nothing to publish can be syndicated across numerous social-networking sites. It’s picked up and RSS fed across the Internet by countless users. If it’s good content, it’s posted to micro blog platforms and social networking sites where it is aggregated by members onto their content sharing platforms where their friends, fans, and followers see it.

How far content travels is determined by the people who view it. If it’s good content it gets bookmarked into community portals for a person’s online social network to see it.

If they like it they give it a thumb’s up; if not a thumbs down.

Reputation is everything. Quality is regulated by reputation. Our data trail shows which people are authorities in niches by how many people bookmark sites after them.

Authorities rise to the top of this new media ecosystem measured on popularity, regency, relevance, and quality.

The more consumers value any given content the more people are introduced to it. The more people who view content, the more people there are to distribute it to others.

This phenomenon stops poor content from going anywhere whilst carrying good content to hundreds of thousands, great content to millions or tens of millions, and in some cases 30+ million consumers see the best content which in many cases has cost very little, if any money at all, to produce.

This change in media scape is both daunting and exciting for businesses today.

“Daunting” because by the time today’s kids turn into consumers they will not be accessible through traditional media.

They will still want to buy but will not be sold to.

Advertisements published on radio, in magazines, and in newspapers just wont be seen or heard by the new generation who is watching YouTube, listening to Internet radio, and downloading their music online.

“Exciting” because a generation who grew up monitoring news and current affairs through authority bloggers and social commentary can be reached en-mass without having to pay media corporations to distribute marketing messages through what used to be their audiences.

“What Does This Mean For Event Marketers?”

Events are where communities meet.

The postal system did not go out of business when email was invented. To the contrary, people started communicating more frequently and the number of physical postal items doubled.

Online social networking means human beings enjoy more connections and more conversations with more interesting, worldly people. We all know a lot more about what others are doing across distance and time.

Google trends shows event management, publishing, marketing, and online ticketing to be flourishing online sectors.

Online events are without any doubt a huge growth market.

The future for event marketers who know how to engage online social networks into conversation based marketing campaigns is very, very bright.